The Challenge

The Craft Cocktail renaissance has raised the standards of technique and ingredients for cocktail making. It has produced innovations, talents, and recipes that have elevated the industry. With the focus on raising the craft, however, one aspect of cocktail culture often gets forgotten: this is supposed to be fun.

Cocktails are for the good times in our lives: for celebrating, for unwinding, for cutting loose. At Deep Eddy Vodka, we believe that you can be serious about your craft without taking it too seriously. We believe that without a sense of fun, no amount of technique will make a cocktail delicious.

Deep Eddy Vodka is a brand that is committed to quality AND good times. These dual commitments inspired the Craft the Fun Cocktail Challenge. Throughout the competition, we invite you to show us your fun side, while maintaining your commitment to quality and craftsmanship. We want to see cocktails that highlight the brand and are equal parts delicious, innovative, and fun.

Deep Eddy has always been about one, simple thing – real. And real still defines everything we do today. Our devotion to using high-quality ingredients, including real fruit juice, pure cane sugar, and organic tea leaves, sets our vodka apart. We go through a rigorous and labor-intensive distillation and filtration process and proprietary reverse osmosis system that creates the purest of water for an unbelievably smooth taste, without the bite. Every bottle represents the hard work, craftsmanship and passion of our dedicated people. That’s the Deep Eddy difference.

prizes

Regionals

  • Regional winners receive $1,000 and an all-expense paid for trip to Austin, TX

  • Regional runners-up receive $500

  • Regional competitors who place 3rd-6th each receive $100

Finals

  • Final runner-up receives $1,000

  • Grand Prize Winner receives:

  • $5,000

  • Cocktail featured on Deep Eddy branded channels (website, social media, point-of-sale)

  • Announcement in Chilled Magazine

  • Activation opportunity at Chilled Elevate in October 2024

how it works

Round 1

Submit your entry online, selecting 1 of the 5 regional locations. All entries must be submitted by June 9th, 11:59 PM ET.

submission criteria

Your submitted cocktail must include:

  • 1 oz. Deep Eddy Vodka (selection below)

  • Deep Eddy Original Vodka

  • Deep Eddy Lemon Vodka

  • Deep Eddy Ruby Red Vodka

  • Deep Eddy Lime Vodka

  • No more than 5 ingredients, not including garnish.
  • No more than 2.5 oz. of alcoholic ingredients. Total volume not to exceed 6 oz.

  • Create a cocktail that captures the essence of fun and excitement.

  • You must upload an image of your cocktail.

  • Note: Any house-made ingredients must be easily replicable at well-stocked bars.

  • Must be 21+.

  • Must be a working bartender.

Judging Criteria

Your cocktail will be judged based on:

  • Cocktail Name

  • Appearance and Presentation

  • Balance

  • Flavor Profile

  • Creativity / Expression of Fun

  • Use of Deep Eddy Vodka

Round 2

Each region will host 6 competitors to compete in the Regionals. Regionals will be live, in-person competitions held in the following cities:

  • Dallas (7/8)

  • Atlanta (7/15)

  • Chicago (8/5)

  • Boston (8/12)

  • San Diego (8/19)

The Challenge

  1. You will be asked to make your submitted cocktail.
  2. You will be asked to create a cocktail inspired by the Deep Eddy Vodka x Tutu Project Partnership using Deep Eddy Ruby Red Grapefruit Vodka.

Important Note: If selected to compete as a Regional competitor, any associated travel fees will be paid for out-of-pocket.

Round 3

The 5 Regional competitors will receive an all-expense paid trip to Austin, TX September 15th-18th for a chance to become the 2024 Craft the Fun Cocktail Challenge Winner! The immersive trip will include a unique Austin-experience, brand education, interaction with the national judges, finals competition, and celebratory dinner.

Judges

Lynn House

Lynn House is Heaven Hill Brands’ National Spirits Specialist and Portfolio Mixologist. In her role, she is responsible for the support of the entire Heaven Hill portfolio with emphasis on on-premise focused brands, including Deep Eddy Vodka. She oversees brand and spirit category education, cocktail development for both national and local programming and identification of current and upcoming cocktail trends.

Most recently, she was recognized as the 2023 American Whiskey Brand Ambassador of the Year by the Whisky Magazine Icons of Whisky Awards. She was also recognized as the Best U.S. Brand Ambassador at the 2022 Tales Spirited Awards. In 2012 Lynn was inducted into the Dame Hall of Fame and was named one of the year’s Bartender Inconoclasts by the Sundance Channel.

Prior to joining Heaven Hill Brands, Lynn served as Chief Mixologist and Beverage Director at Blackbird Restaurant in Chicago, where she organically developed the first mixology program. Previous experience in her 25 years in hospitality includes Chief Mixologist and Beverage Director at Michelin two-star restaurant Graham Elliot. She is, also, one of the original Master Bartender at The Drawing Room.

Christine Wiseman

Christine Wiseman has served as Bar Lab Hospitality’s Beverage Director for the past 2 years, part of a career spanning 20 years in hospitality. A West Virginia native, Christine worked her way up the corporate restaurant ladder in her home state, eventually landing a bartending position at Virtue Feed & Grain in Alexandria, VA, where she trained under craft cocktail innovator Todd Thrasher. In 2012, Christine relocated to Los Angeles to work at chef Michael Voltaggio newly opened restaurant, Ink. At Ink, Wiseman honed her craft utilizing the fresh, California ingredients and learning pioneering techniques. Christine went on to work at acclaimed LA bars & restaurants such as La Descarga, leading the innovative beverage program at Break Room 86 and finally joining Broken Shaker LA.

Since joining the Bar Lab Hospitality team, Christine has been recognized as a semi-finalist for American Bartender of The Year (2018 and 2019, Spirited Award), a finalist for American Bartender of the Year 2020 and 2022 and as an Imbibe 75 Person to Watch for 2023. Christine’s fun, colorful (and sometimes sparkly) cocktails typically walk the line with unexpected ingredients and tried-and-true, craveable flavor combinations. Christine was just named North America’s Bartenders Bartender 2023 for 50 Best Bars and the 2023 Bartender of the Year.

Jeffrey Morgenthaler

Jeffrey Morgenthaler is an award-winning bartender and author from Portland, Oregon. He has worked behind the bar full-time since 1996 everywhere from neighborhood taverns and college nightclubs, to fine restaurants and upscale cocktail bars. He is the co-owner of Portland’s newest cocktail bar, Pacific Standard. Prior to this, he managed the seven-time James Beard Award-nominated bar program at Clyde Common, and the highly celebrated Pepe Le Moko.

Jeffrey has been writing about his experience with bartending and cocktails for several years at his website, jeffreymorgenthaler.com. He has been a regular columnist for Playboy Magazine, and contributes to a myriad of other publications, including Imbibe, Fine Cooking, and Punch. He is the best-selling author of the world’s first book devoted entirely to cocktail technique, “The Bar Book: Elements of Cocktail Technique”.

In 2018 he released his second book, Drinking Distilled and was a guest on Late Night with Seth Meyers, where he fortunately didn’t burn the place down with his version of the classic flaming coffee drink, the Spanish Coffee.

ABOUT DEEP EDDY VODKA

Deep Eddy Vodka (70-80 proof), a premium spirits company based in Austin, Texas, is one of the fastest growing premium spirits in the United States. As a recipient of the Impact Hot Brand Award for two straight years and Beverage Information Group Growth Brand Award each of the past three years, Deep Eddy Vodka is an award-winning vodka recognized for its unique production process and incorporation of real, natural ingredients in its flavors. Born in Austin TX, Deep Eddy Vodka is ten times distilled and handcrafted in small batches using only premium ingredients.

The company’s line of products include: Deep Eddy Original Vodka, Deep Eddy Sweet Tea Vodka, Deep Eddy Ruby Red Vodka, Deep Eddy Cranberry Vodka, Deep Eddy Lemon Vodka, Deep Eddy Peach Vodka, Deep Eddy Orange Vodka, Deep Eddy Lime Vodka, and Deep Eddy Vodka Hard Seltzers. More information on the company can be found at @DeepEddyVodka on Facebook, Twitter and Instagram, or at www.deepeddyvodka.com.

Registration is Closed

Thanks for entering!

ENTRIES

  • Skinny Eddy Reviver

  • Strawberry lemon martini

  • Saltwater Spritz

  • Eddy’s Ex

  • Lemon Berry Smash

  • You go Key Lime Coco

  • Eddy Mule

  • Lemon drop

  • Crushing the Day!

  • Black Magic

  • Sparkle on Princess

  • Austin Islands

  • Tropic Thunder

  • Nothing is Real

  • Blue Suede Crush

  • Hand me your Keys

  • Short Shute Swing Juice

  • Something Fruity

  • Peachy Keen

  • Strawberry Sunsett

  • Ultimate Sunday morning

  • Cherry lime Woodstock mule

  • Elvis Tini

  • The great escape

  • Vojito

  • Electric lemonade

  • Stephanie’s Lemon Bull

  • Grapefruit Basil Smash

  • Strawberry Fields Forever

  • Orange Sunset

  • Deep Eddy Frozen Strawberry Lemonade

  • Frozen Spiked Lime Boardwalk

  • Crafts Love Potion

  • Ruby Fizz

  • Ruby Red Canyon

  • Deep Eddy Queen

  • Spicy Grapefruit

  • Off the Deep End

  • Ed, Edd, & Jenny

  • Grapefruit Mule

  • Ruby Red C-Tini

  • Deep In Eddy’s Cherry

  • Lemon Punch Splash

  • Why so Blue... Smash?

  • Summer Dawn

  • Sparkle my Rope

  • The Red Slipper

  • Seeing Double Grapefruit Cocktail

  • Momosa

  • Berry Melon Splash

  • Lemon Crush

  • Citrus Breeze

  • Boogie delight

  • Salty B*tch

  • Starbz is that You?

  • aloha beaches

  • The Matador

  • Lovin' Lavender

  • Purple Reign

  • Summer limeade

  • Bitter Love

  • Honolulu Blue

  • Mint Meltaway

  • The Bitter Princess

  • Acid Bath

  • WaWa Mama

  • Not Your Momma's Lemonade

  • Grapefruit Basil Sparkler

  • Hibiscus Highrise

  • For the love of peach

  • Sweet Georgia

  • Lanai Breeze

  • Gamma Ray

  • New Trick

  • Fruity Summer Milk Punch

  • Coconut Shores

  • “Potent Floating”

  • Spring training

  • Deep Passion Fizz

  • Gingerwood fusion

  • Deep Virtue

  • Grapefruit Haze

  • D.R.E.A.M.

  • Monk Drop

  • Spa Water

  • Wild Berry Martini

  • Lemon Berry Eddy

  • Buttery Bai

  • Ruby Tutu Fruit-ini

  • Spitfire

  • How you ‘Peelin?

  • The Key to My Heart

  • Get That BBL!!

  • Pink Slipper

  • Strawberry Cough

  • Cherry Mirage

  • Deep Eddy’s Sunburn

  • Lavender Haze

  • Eddy's Essence

  • Water cure Spritzer

  • Snow on the Beach

  • F5-er

  • Atlanta Garden Party

  • Dreaming About You

  • From Eddy, With Love

  • Passion Tonic

  • Green-Go Cooler

  • Caribbean Cowboy

  • Deep Limonatta

  • Bohemian Raspberry Tea

  • Endless Summers

  • Citrus Smoke Show

  • Tropical Bliss

  • Salt & Pep martini

  • Grandmas special lemonade

  • Key(wi) Lime Pie Crush

  • Surfside Splash

  • Southern Sampler

  • Deep Sea Dive

  • Zest And Relaxation

  • Mary & Joseph

  • County Lines and City Limits

  • Dragon Pop

  • JJ’s Junior Mints

  • Patio Spritz

  • Kevin the Sea Cucumber

  • Red Remedy

  • Strawberry Hibiscus Lemonade

  • Salty Kucumber

  • Sharkbite

  • Flower Power Martini

  • A Vodking good time

  • Cowabunga

  • D. All of The Above

  • Black Eddy Lemon Drop

  • Mackinac Mary

  • Shark Attack

  • Eastbound Breeze

  • Pinky Tini (pink lemonade martini)

  • Sweaty Eddy

  • A Vodking good time

  • Matcha lavender martini

  • Ruby Cooler

  • QCC (Queen City Cosmo)

  • Let Them Eat Chocolate Cake

  • Watermelon Lime Sangria

  • Deep Andy's Candy

  • 9 to 5

  • Lavender Eddy Collins

  • Deep Sunset

  • Deep Sunset

  • Starry Morning

  • Poolside Sipper

  • Summer Shake Up

  • Sweet & Spicy Mule

  • My Key Lime Pie

  • Bajan Breeze

  • #deeporange

  • Melon Drop Martini

  • Eddy 75

  • Summer-LIME Sadness

  • G Spot

  • Purple Haze

  • Rosé All Day

  • Bergamot Drop

  • Funner Time Spritz

  • Lemon Meringue

  • Biele Street Squirt

  • When U Love Somebody

  • Rockin’ Ruby

  • Marilee

  • Deep End Daisy

  • From Hell to High Water

  • The Mermaid’s Tale

  • Deep South Heatwave

  • Lush Love

  • The Daywalker

  • Poor Mans Lip Plumper

  • Sun-Kissed Bliss

  • Bubble mint chocolate chip

  • Late Nights, Early Mornings

  • Lavish Lemontini

  • Key Lime Cobbler

  • Let’s Go {Cow}Girls

  • Sweet Cheeks

  • You up!?

  • Fig Off Ricky

  • Green Machine

  • Alexander The Grapefruit

  • Vodka Baie Rose

  • Island Time

  • Strawberry Eddy

  • You up?!?!

  • Deep Eddys Coco-Nutty

  • Lemon Verbena

  • Spring Fling

  • Cecilia

  • Dragon's kiss

  • First Summer in Texas

  • The Gap Year

  • Fizzy Flamingo

  • Alma’s ruby margarita

  • Old lady Eddy

  • I don’t know

  • Diamond of the Season

  • Nerds Delight

  • Cheeky Monkey

  • Rubi-con

  • Hazy Days

  • Ruby Sour

  • Last Name Ninja

  • Ruby red sangria

  • Salty Sierra

  • Let’s get Leid

  • Love for Summer

  • Elderberry Breeze

  • Lemon pound cake

  • A Pop ‘n A Fizz

  • The Cherry Popper

  • Front Porch Lemonade

  • 1 Way To Bali

  • Jelly Funfair

  • Passionate P

  • sunset in Austin

  • Strawberry breeze

  • Ruby elderflower fizz

  • Not today satan

  • 'Ere the Sun Rises

  • Ruby Romance

  • Grapefruit Fizz Martini

  • Double Fist of Lime

  • Hug Life

  • Hey BooBoo!

  • Silent Donkey

  • Sun-Kissed Magic

  • They So Fine

  • Berry Stack

  • Taste of Tejas

  • Let’s Go {Cow}Girls

  • Palm Trees in Austin

  • Cosmic Eddy

  • Sip of Summer

  • Summertime Squeeze

  • The Georgia Peach Tea

  • Sugar Plum Lemon Drop

  • Patio Season

  • Spice Me Up, Pom

  • Twisted CocoLime soda

  • Rain Water

  • Grapefruit Juice Blues

  • Lemon Cotton Candy Drop Spritz

  • Fool For The Pool

  • The Natty transfusion

  • Nook Paloma

  • Southern Peach Palmer

  • Eddys citrus Paloma

  • Money mule

HELP

Need help finding a bottle or have questions about the contest? Contact us at info@chilledmagazine.com and we’ll help you answer any questions you may have.