Sean ‘Diddy’ Combs and CîROC Launch ‘Lets Get It’ Campaign

Sean ‘Diddy’ Combs and the Makers of the CÎROC™ Ultra Premium Vodka unveil their new brand creative and launch their fresh campaign: ‘Let’s Get It’.

Let’s Get It, which is inspired by Combs and features DJ Khaled and French Montana, sparks a movement to empower and encourage entrepreneurs and creators to pursue their passions and live their dreams.

The campaign is a collaboration between Combs, CÎROC and other influencers committed to inspiring the next generation to ‘Get It’. In addition to a fresh positioning, the vibrant creative centers on the iconic ‘circumflex’, which represents upward mobility, aspiration and the brand’s French heritage.

“I grew up wanting to change the world. Now I want to inspire and empower the next generation to dream big, work hard, and make their own success. I am using my story to encourage others to follow their dreams and achieve greatness, and together with CIROC, fueling the spirit of the hustle and celebrating the journey.”
– Sean ‘Diddy’ Combs, Chairman of Combs Enterprises

The new CÎROC movement kicks off with the world premiere of ‘Let’s Get It’, a 90-second short film starring Combs on Billboard.com. ‘Let’s Get It’, narrated by Combs and directed by Emmy Award winner Zach Heinzerling, tells the inspiring story of Combs’ entrepreneurial success, highlighting the grit and glam of his journey.

The film features DJ Khaled and French Montana, and celebrates the determination and passion of successful entrepreneurs including: ‘Moguls In the Making’ Designer Chris Stamp, Sunglass Designers Coco and Breezy, Jewelry Designer Kristen Crawley, and New York Harlem Dance Legend Nikko. The film also introduces the CÎROC family of influencers, a group of movers and shakers hand-selected by Combs that includes: DJ Austin Millz, Style Expert Brittany Hampton, Model Eugena Washington, Lifestyle Expert Kenny Burns, Fashion Entrepreneur Lance Fresh, Actress Mikaela Hoover, Singer and Philanthropist Tennille Amor, Stylist Ty Hunter, and Sports Statistician Justin Zormelo. Condensed versions of the film are also available on select websites.

Sean ‘Diddy’ Combs previewed his commitment to the Let’s Get It message when he presented at the 2016 MTV Video Music Awards. He reminded the new generation to hustle hard, dream big and remember that everything is possible.

“‘Let’s Get It’ campaign is much more than a campaign. It is the start of a new movement – a rallying cry – to empower our future generations to make their mark on the world.”
– Ryan Robertson, CÎROC Brand Director

‘Let’s Get It’ begins airing September 5th, 2016. The :30 and :15 second spots will run on CNN, Bravo, REVOLT, TV1, CNBC, USA, BET, VH1, and more. The brand has also created a :15 advertisement dedicated to social responsibility.

“CÎROC and Combs have always been about the hustle. ‘Let’s Get It’ is a universal message that has no boundaries. Sean and CÎROC are inspiring the next generation of entrepreneurs and culture creators on their journey to success.”
– Dia Simms, President of Combs Wine and Spirits

Sean ‘Diddy’ Combs and CÎROC Launch ‘Let’s Get It’ Campaign

Whether you are a creator or an innovator, the Makers of CÎROC remind everyone to Celebrate Life Responsibly.