Pronghorn Unveils Partnership with Women of the Vine & Spirits and Diverse Powered Brands with New Black Women Founders Series

Pronghorn, a company aiming to diversify industries for underrepresented groups, has partnered with Women of the Vine & Spirits (WOTVS) and Diverse Powered Brands (DPB) to promote a more diverse, equitable and inclusive era.

The strategic collaboration between the three companies merges each company’s unique business approaches to equity, opportunity and accessibility to create new, innovative ways to affect change in the industry. The combined B2B resources from WOTVS and DPB with Pronghorn’s B2C capabilities forges a unique 360 approach that more holistically tackles diversity in the spirits category.

Pronghorn and WOTVS are collaborating, with Pronghorn providing annual memberships to nine women-led spirits brands and sponsoring subscriptions for its 23 brands in the Diverse Powered Brands B2B platform. Additionally, Pronghorn is launching a WOTVS Live Chat series featuring Black women owners and leaders from its portfolio of spirits brands, starting in May and continuing throughout the year. Notable speakers include Abisola Abidemi of Abisola Whiskey, TK Burtin of Red Hazel Whiskey, Nayana Ferguson of Anteel Tequila, and Rikki Kelly of Ego Tequila. Pronghorn emphasizes their commitment to maintaining a balance of women leaders within its portfolio.

Deborah Brenner, Founder & CEO of WOTVS and DPB (left), and Erin J. Hall, Co-Founder of Pronghorn (right).

“We couldn’t be more proud to partner with Women of the Vine & Spirits and Diverse Powered Brands during such a monumental time of amplifying the voices of our Black and Women founded and led brands,” says Erin J. Hall, Co-Founder of Pronghorn.

“Combining forces with those who are inspired to create change in the spirits industry will garner an even stronger support system for those who have already faced systemic inequities.”

“We continue to be inspired by the achievements and impact that Pronghorn has had on the industry,” says Deborah Brenner, Founder & CEO of Women of the Vine & Spirits and Diverse Powered Brands.

“Pronghorn’s commitment to cultivating the next generation of Black entrepreneurs, leaders and founders in the spirits industry is so aligned with the Women of the Vine & Spirits and Diverse Powered Brands shared mission of equity and inclusion. We are thrilled to collaborate with Pronghorn and to work more closely with their portfolio brands.”

Pronghorn’s executives and brand founders will share their expert advice on how industry leaders can tackle some of the most pressing issues in addressing systemic inequities. The discussion will address pillars of WOTVS, DE&I and include Pronghorn’s revolutionary approach to effectively diversify any industry for any underrepresented group, starting with the Black community.

This announcement propels forward Pronghorn’s goal of generating $2.4 billion in economic value for the Black community through 57 investments in Black-owned spirits brands, and the placement of 1,800 Black employees in the industry by 2032.