Malibu Splash Launches New Mango Flavor!

Once seen as exotic, now one of the most popular fruits in the world, mango is the perfect complement to the refreshing coconut base which has made Malibu Splash one of the most in demand ready-to-drink sparkling malt beverages in the U.S.

The new Malibu Splash Mango (ABV 5%) joins other popular flavors Strawberry and Pineapple in the shareable 24-oz sized can which was launched last summer.  In addition, hitting the shelves just in time for the start of summer, Malibu Splash will be releasing the “Sunshine Variety Pack” – a collection of eight, single-serve 12-oz cans of Splash favorites, Pineapple, Strawberry, Watermelon and the new Mango.

“Whether it’s a group of friends at the beach, or just relaxing in the sunshine, Malibu Splash is the ideal way to add a taste of summer to any occasion,” said Nicholas Scutari, Malibu Splash Brand Director, U.S. Beverage.

“As a category, Flavored Malt Beverages (FMBs) continue to grow because they combine two things that consumers demand – flavor and convenience. Few can deliver flavor like Malibu Splash and the new variety pack makes entertaining a breeze. Our sales network is excited to start selling.”

The unmatched combination of flavor and refreshment, which has made Malibu Splash so popular, comes from a fusion of a slightly sparkling and refreshing coconut base mixed with sun drenched fruit flavors.  Malibu Splash shareable 24 oz size cans and the Sunshine Variety Pack can be found in beer aisles at national, regional and local grocery stores and package stores beginning in mid-March for SRP $3.49/can and $17.99/8-can pack.