Earlier this year, Jägermeister launched a travel-friendly Coolpack bottle so you can enjoy the liqueur on the go.
Now, the brand is launching a Cold Brew Coffee Liqueur so you can get your caffeine fix while enjoying a satisfying libation. Combining Jägermeister’s 56 herbs, blossoms, roots and fruits with the flavors of rich Arabica coffee and cacao, Jägermeister Cold Brew Coffee is a new iteration of the iconic Jägermeister ice-cold shot experience. Made exclusively with all-natural ingredients, each component blends together to create a well-balanced shot with a harmonious flavor profile.
“Inspired by the need for a complex and flavorful product that would complement those high energy moments, we at Jägermeister are continuing to innovate to meet consumer demands and flavor profiles,” Chris Peddy, Chief Marketing Officer of Mast-Jägermeister US, said in a release. “We wanted to recruit a new generation of drinkers, and in order to do so, we knew we had to create the perfect liqueur to be enjoyed across numerous occasions. Jägermeister Cold Brew Coffee presents consumers with a premium product that will embrace the unexpected and defy expectations.”
The meticulously chosen coffee and cacao beans perfectly complement the high-quality ingredients and gentle maceration process that has been used to create Jägermeister for more than 80 years. Jägermeister Cold Brew Coffee contains 33 percent alcohol by volume and is geared toward shot lovers, coffee enthusiasts and Jägermeister brand fans. Just like the original, Jägermeister Cold Brew Coffee is best served as an ice-cold shot at -18°C.
“Combining Jägermeister with coffee has been a fan favorite for years, so we wanted to perfect that experience for our consumers and create a product where those flavors were perfectly balanced. Jägermeister Cold Brew Coffee fits seamlessly into our portfolio and strengthens our position as the world’s leading liqueur brand, while speaking to our audience who want to live boldly and experience disruptive new things.”
– Jack Carson, Director of Innovation at Mast-Jägermeister US
Jägermeister Cold Brew Coffee will be available in the United States and United Kingdom starting in January 2020 for a suggested retail price of $24.99 (750ml) – $32.99 (1L).