Jägermeister, the No. 1 selling imported liqueur in the United States, announced the launch of the Jägermeister COOLPACK—the first-ever non-glass line extension from the brand.

Perfect for various outdoor activities where a glass bottle is not practical, the flat, light-weight COOLPACK is the ultimate essential for occasions like festivals, concerts, barbecues, picnics, hiking, camping, fishing, beach parties, après ski drinks and more.

The new packaging is inspired by a freezer pack and cools more quickly than a glass bottle, allowing the herbal liqueur to chill to ice kühl perfektion of -18°C faster. Serving as a packaging-extension, and not a replacement for the iconic green glass bottle, the new freezer pack design provides Jägermeister fans with the opportunity to take their beloved spirit on-the-go, wherever the adventure takes them.

“Not just a clever name, the new bottle iteration is cool in every sense of the word. When creating the COOLPACK bottle design, we wanted to create something that allowed our Jägermeister fans to enjoy the beloved herbal liqueur on-the-go, no matter the destination. Now, the possibilities are truly endless for where and when you and your friends can enjoy Jägermeister. Prost!”
– Jack Carson, Jägermeister Director of Innovation

Jägermeister-Coolpack

Jägermeister Coolpack

While the COOLPACK packaging may be a new look, the classic herbal liqueur remains the same. Enjoyed ice cold, Jägermeister’s complex blend of 56 natural herbs, blooms, roots and fruits tastes best at -18°C, which is why the COOLPACK is made for the freezer. The new packaging combines the design of the classic Jägermeister bottle with traditional freezer packs made out of lightweight PET material in the brand’s signature dark green color. After storing in the freezer, the COOLPACK can be thrown in a backpack or cooler to help elevate any outdoor occasion.

The 375ml sized Jägermeister COOLPACKS are available at local alcohol retailers nationwide at an SRP of $12.99.