Summer of Can: Introducing Dos Equis Cans

Dos Equis, the fast-growing Mexican import, is bringing beer lovers together to create lasting memories and deliver exciting rewards.

When beer fans say, “Cheers!” with Dos Equis limited-edition summer cans, which are uniquely designed and include a national version as well as a Texas specific version in an integrated on- and off-premise promotion, one lucky consumer and three friends will be rewarded with a grand prize trip to an Airbnb destination of their choice.

Dos Equis Summer of Dos

“This is the summer of cans,” says Edith Llerena, Dos Equis Senior Brand Manager, HEINEKEN USA. “We intend to help retailers drive sales through eye-catching displays and by offering a compelling sweepstakes to guarantee shopper engagement. Dos Equis limited-edition summer cans will deliver impact and offer beer drinkers a refreshing twist on our traditional packaging,” continues Llerena. “Summer is a special time for beer and this summer, a special time for Dos Equis cans.”

Dos Equis Summer of Dos

Continuing through August 15th, the promotion offers comprehensive marketing tools to encourage shoppers to snap a picture of Dos Equis limited-edition summer cans and upload to DosEquis.com/SummerOfDos. One grand prize winner and friends will win a trip to any Airbnb destination. Secondary weekly prizes include mini fridges, towels, inflatable coolers and more, all highlighting the limited-edition can. High-impact merchandising materials play off the limited-edition can art and include large 3-D cans, pole toppers, standees, tuck cards, cooler decals and tap toppers.