We Ask Flying Embers CMO Ryan Giunta about the Brand’s Hard Kombucha

Chilled chats with Flying Embers CMO, Ryan Giunta about the brands Hard Kombucha.

This spirited twist on a traditional favorite has become, in recent years, a new player in the world of RTDs. Hard Kombucha is a refreshing twist on the probiotic-rich, health-conscious kombucha that has captured the hearts of health enthusiasts and flavor aficionados alike. With its vibrant flavors, effervescent charm and slightly higher ABV, hard kombucha is making waves in the craft beverage scene.

We ask Flying Embers CMO, Ryan Giunta to tell us more about the brands Hard Kombucha.

Flying Embers crafts premium ready-to-drink alcoholic beverages that marry age-old brewing techniques with modern fermentation science resulting in all-natural organic Hard Kombuchas, Fermented Canned Cocktails and Hard Seltzers. Flying Embers’ proprietary fermentation method produces an innovative fruit forward portfolio. All Flying Embers products are gluten free, vegan, and keto-friendly with zero carbs and zero sugar.

Talk to us about the origins and mission of Flying Embers Hard Kombucha

Flying Embers was born in Ojai, California amidst the devastating Thomas Fire in 2017. Our founder, Bill Moses, had just sold his company, Kevita to PepsiCo and was experimenting with alcoholic (hard) kombucha, leveraging his expertise in fermentation to develop incredibly flavorful alcoholic beverages when the fire broke out. This massive fire threatened our homes, brewery and community and we recognize that a single (flying) ember could have been the end, however for us it was just the beginning.

What is most important for bartenders to know?

All Flying Embers products use only the highest quality, USDA certified Organic ingredients and are Zero Sugar as well as Zero Carb. Our unique fermentation process allows us to start with real fruit juice and dry ferment down to Zero residual sugar, so you do not have to compromise on flavor experience in order to eliminate the sugars.

What makes Flying Embers stand out in what is now a fast-growing category?

Beyond our robust flavor combinations and full ABV experience, we are proud to be one of the only Hard Kombuchas and certainly Canned Cocktail brands that maintain our Organic certification and standards.

Tell us more about how you source and select your organic flavors / ingredients?

Our internal formulation team works with the top Organic ingredient suppliers to source the highest quality, cleanest ingredients that are the basis for everything we produce.

Talk to us about the Kombucha craze happening.

Hard Kombucha has continued to be fueled by consumers looking for lighter, brighter options outside of the beer category. As the Hard Seltzer boom has dissipated, consumers are seeking full-flavor, full-ABV options that have the right flavor and ingredient combinations. With the magic of fermentation, we can deliver against those needs in an unparalleled way. The category continues to see a number of entrants year-over-year, but we are proud to be the leader of the category.

What’s next for Flying Embers?

We have seen explosive growth in placements and velocity of our line of high-ABV, barrel-aged fermented canned cocktails. Available in Margarita and Mojito variety 6-packs, and recently released 19.2oz single-serve Margaritas.

 

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Founded in 2017 by Entrepreneur Bill Moses after the Thomas Fires nearly destroyed his home and R&D facility, Flying Embers supports the Embers Foundation, a 501c3 that works to support first responders, communities and surrounding habitats in the wildland-urban interface. To learn more visit FlyingEmbers.com or @flyingembers on Instagram.