Sorel Becomes the Most-Awarded American-Made Liqueur for the Second Year in a Row

Sorel, the hibiscus liqueur inspired by the ancestral Afro-Caribbean beverage, has once again solidified its standing as the the most-awarded American-made liqueur.

After an impressive return to the market in the fall of 2021, the brand has received over 110 top-ranking honors and distinctions from the industry’s most coveted spirits competitions. This year has been no exception, with 55 gold (or higher) medals for quality, flavor and design.

“As a craft brand, we simply don’t have the budget to compete with our larger colleagues when it comes to creating awareness,” says Jackie Summers, Founder of Sorel.

“The ability to differentiate yourself in a crowded market is a marketing absolute. With an average rating of 95 across multiple contests in 2023, we’re creating a national conversation: is Sorel the best liqueur currently produced in the US? Arguably.”

Sorel is the first and only alcoholic, shelf-stable version of the 500-year-old bright red beverage, sorrel. A secret recipe that took 624 attempts to perfect, the liqueur is made with Moroccan hibiscus, Brazilian clove, Indonesian cassia, Indonesian nutmeg and Nigerian ginger.

Sorel won the Chilled 100 Bartenders Seal of Approval, 2022. To see if your brand has what it takes to earn a Bartender Seal of Approval enter here, The Chilled 100 Spirits Awards.

Sorel is currently sold in retail shops, hotels, bars, and restaurants across the country. For more information on Sorel and the full list of awards, visit SorelOfficial.com.

About Sorel Liqueur

Sorel Liqueur is an alcoholic rendition of sorrel, the 500+-year-old traditional hibiscus-based beverage brought to the Caribbean from West Africa. After being diagnosed with a spinal tumor and given a small chance to live, Jackie Summers beat those odds and left his decades-long corporate career to create Sorel to honor his Barbadian heritage. Following 623 failed attempts, Summers perfected the first and only shelf-stable sorrel liqueur.

After an impressive debut in 2013, Sorel ceased production for several years and was brought back to the market in September 2021 with the support of Fawn Weaver and the Uncle Nearest Venture Fund. Sorel will be available in 35 states by the end of 2023 and continues to expand its presence in bars, restaurants, and retailers throughout the United States, as well as impending availability internationally. Visit SorelOfficial.com for more information and follow @SorelOfficial on Instagram and Facebook.