Ultra-premium, award-winning NEFT Vodka, shares record setting growth for 2021.
Known for its one-of-a-kind and highly functional packaging and a taste so good you can sip it neat, NEFT Vodka announced that during the first half of 2021 it surpassed total revenue and case sales over the full year 2020. In addition, since finalizing its acquisition of worldwide distribution rights in May, NEFT grew international revenues and case sales by more than 100 percent in just a couple of months.
NEFT has partnered with several new tier-1 distributors to increase its range to six new states and now has presence in 18 countries. This number is expected to increase to at least 30 by the end of 2021. New states include Massachusetts, New Hampshire, North Carolina, Rhode Island, Washington, and Wisconsin with increased distribution in New Jersey and Florida. New countries include Armenia, Australia, Austria, Belgium, Bulgaria, Chile, Germany, Ghana, Iceland, Italy, Nigeria, Norway, Russia, Spain, Ukraine, United Arab Emirates, and the United Kingdom with a new support office located in Amsterdam.
Along with impressive distribution growth the staff has increased as well. The team started with just four employees in 2019 and now has a staff of over 50.
Congratulations to the many new hires:
Peter Johnston, Chief Sales Officer – Johnston has more than 25 years’ experience in the wine and spirits industry including senior positions at leading beverage companies such as Moet Hennessy USA, Southern Wine and Spirits and Epic Wines and Spirits.
Robert Rodriguez, Vice President Sales, Florida – Rodriguez is a 30-year veteran in the adult beverage market including stints at Southern Glazer Wine and Spirits and Opici Family Distributing which was subsequently bought by RNDC.
Jason Pleskow, SVP of Partnerships Sponsorships and Entertainment – With over 20 years’ experience, Pleskow joins NEFT from Columbia Records where he executed major global events to maximize total engagement and exposure for artists such as Adele, Beyoncé, and John Legend through platforms such as MTV, VH1, YouTube, Spotify and Apple Music.
Marissa Glennon, Strategic Marketing Advisor – With approximately 20 years’ experience, Glennon’s background includes a lengthy tenure at Constellation Brands, a wine, beer and spirits producer and marketing giant.
Adam Kleeberg, General Counsel – Kleeberg comes to NEFT with over 15 years’ experience in corporate law including deep expertise in corporate governance, complex liability litigation, compliance law and ensuring corporate risk objectives.