Jägermeister Launches Super-Premium Herbal Liqueur

Jägermeister Unveils World’s First Super-Premium Herbal Liqueur, Jägermeister Manifest.

For the first time in its history, Jägermeister, one of the most successful herbal liqueurs in the world, is introducing a super-premium line extension in the United States: Jägermeister Manifest. Like the original Jägermeister, the new herbal extract is derived from a mixture of herbs, blossoms, roots and fruits.

For Jägermeister Manifest, their master distillers have added even more botanicals to the traditional blend of 56 natural ingredients and increased the number of macerates from four to five. Skillfully blended in a unique composition, the result is the distinctive taste of Manifest, a true expression of quality and precision.

“Our master distillers have used the utmost diligence and their wealth of experience to refine our strictly guarded Jägermeister recipe and enhance the masterly well-rounded production process.
– Dr. Berndt Finke, Head of Raw Materials and Manufacturing, Mast- Jägermeister SE

The elaborately crafted extraction of now more than 56 botanicals; the two-fold refining process in small and large oak casks for more than 12 months; and a 38% ABV content come together to create a nuanced composition that redefines the herbal liqueur segment. Manifest is a full-bodied, robust blend of flavors. Slightly sweet notes of anise and dried fruit give way to subtle spice and aromatic bitters, finishing in a marriage of vanilla and barrel oak. The highly detailed production process means only a limited amount of Manifest can be made in the first year.

The new clear glass bottle features a hand-applied Jägermeister emblem that underscores the tawny copper color of the super-premium liqueur. Jägermeister Manifest is served ideally neat.

“Super premium spirits are experiencing significant growth in the US. Manifest represents a bold new proclamation of unparalleled quality and provides us with an opportunity to engage new consumers.”
– Jack Carson, Director of Innovation, Mast- Jägermeister US

Manifest On The Rocks

“Always living by its own rules, and encouraging its fans to do the same, Jägermeister once again stands out for daring to be different with the release of Manifest. Manifest’s blend of mastery and boldness places it squarely in the top tier of premium liqueurs, and elevates the iconic Jägermeister brand to new heights.”
– Jeff Popkin, CEO, Mast-Jägermeister US

The limited release of Manifest is now available in select on premise accounts throughout the United States at an SRP of $59.99.

For more information, visit Jagermeister.com.