Hell’s Kitchen Gets Hotter with Rosevale Kitchen and Cocktail Room

By Joseph Luparello

Situated in the heart of Midtown Manhattan is a modern interpretation of a classic Theater District eatery, Rosevale Kitchen + Cocktail Room. Designed by the Rockwell Group and led by its award-winning president David Rockwell, this elevated American dining spot is a part of NYC’s CIVILIAN Hotel. It’s an inviting space ideal for enjoying an upscale dinner, a pre- or post-theater bite, or an extremely tasty drink.

Rosevale Kitchen’s charming aesthetic is comprised of a curved, ribbed leather ceiling and mirror panels accented by red leather banquettes and brass accents, which gives off a nice brasserie feel. The first-floor outdoor lounge serves as a seasonal extension of the restaurant, designed as a hidden urban garden.

The Cocktail Room is broken into two areas, each with their own unique vibe. The bustling crowd socializes in the Main Parlor, where the décor consists of Broadway-inspired artwork, and floor-to-ceiling glass cabinets that feature set design pieces. Both cozy and luxurious interiors have a lived-in patina, with aged leather furniture and an antique stone bar top.

On the contrary, The Blue Room offers a more intimate, private experience. This library lounge boasts immersive royal blue walls complemented by plush leather and velvet banquettes. A vintage-inspired chandelier serves as the cherry-on-top for the scene.

“We want our guests to experience a relaxed and cozy hotel lounge bar environment, with an upscale cocktail program offering, enriched by attentive service and beautiful glassware. The venue has a lot of character, very charming and elegant. It truly is timeless.”

A collaborative effort from two well-versed, creative minds brought forth the cocktail program at both Rosevale Cocktail Room and Kitchen. Francesco Lafranconi, VP of Beverage and Hospitality for CRH, and established New York Mixologist Alec Kass merged their knowledge to create the diverse drink menus. The selections include accessible riffs of classic cocktails while embracing multiple spirts categories from around the world (from Scandinavian Aquavit, Mexican Sotol to Peruvian Pisco). Not to mention, Rosevale Kitchen also offers a curated wine list by the only Master Sommelier couple: Steven and Lindsay Geddes.

As NYC is considered the melting pot of cultures, the Rosevale team wanted to reflect that in their menus. So, to consider themselves a true New York bar, they embrace an array of flavors and ideas from around the world and localize them as well.

The bar team at Rosevale Kitchen and Cocktail Room offered a concise, yet valuable tip to aspiring bartenders out there. “When creating cocktails don’t forget about the importance of balance and harmony of all ingredients just to have an Instagram-perfect picture. Less is more.”

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