Bombay Sapphire collaborated with artist Dan Lam to celebrate International Gin and Tonic Day this past October 19th.
The event centered around a very unique auction–one where emotion served as currency. As the world’s first sensory auction, attending art enthusiast donned a state-of-the-art neuro-aesthetic headpiece that measured subconscious sensory reactions to determine who had the strongest emotional and sensory response to the art.
“Bombay Sapphire has always encouraged modern gin drinkers, bartenders and artists alike to embrace their own creative self-expression – that is the very essence of our Stir Creativity platform and remains at the heart of everything we do as a brand. For us, creativity is essential so to visually showcase the beauty and simplicity of the classic Bombay & Tonic and ignite people’s senses, it was natural for us to partner with Dan Lam on our mission to making the art world more accessible,” says Jaime Keller, Brand Director BOMBAY SAPPHIRE North America.
“After the last year, we found that people were craving outlets and access for creativity more than ever before. We are excited to participate in the conversation to democratize the art world, with the event’s focus on passion and conviction as the route to collecting an incredible piece of art instead of access to money.”
– Jaime Keller, Brand Director BOMBAY SAPPHIRE North America
Lam’s sculptural piece was created to represent the classic Bombay & Tonic cocktail. The artist pulled color inspiration from the Bombay bottle and swirled in hints of white to represent tonic water. The spikes that adorn the sculpture were added to hark back to the complex rang of botanicals and ingredients used in the distillation process.
“I’m so excited to be partnering with Bombay Sapphire to award this piece to the person who feels the most joy from my sculpture. It’s important to me to share my work with people who might not otherwise get a chance to experience it, especially after the past year. The goal with the Sensory Auction is to help in the efforts to democratize the art world, making it a more inclusive space.”
– Dan Lam
The Dan & Tonic
- 1 1/2 oz. Bombay Sapphire
- 5 oz. Fever Tree Lemon Tonic
- 1/4 oz. Edible Blackberry Puree
Preparation: Build Bombay and Tonic in a balloon glass with fresh ice. Serve with the resin in its own paint jar. Pour resin over cocktail and use stir rod to incorporate as much or as little as you would like.