Make serving the perfect Old Fashioned easy this fall with a new ready-to-drink option from Laird & Company.
Fall is the perfect time to enjoy an Old Fashioned cocktail, especially one made from Apple Brandy. America’s oldest distiller, Laird & Company, has announced the release of a ready-to-drink cocktail, the Laird’s Old Fashioned. Made with Laird’s Apple Brandy the high-proof cocktail is a delightful classic cocktail in high-quality, easy to serve packaging.
Since the 1780’s Laird & Co has been crafting apple-based spirits including its staple product, apple brandy, which may be the traditional bas spirit for an Old Fashioned cocktail. In the 1840’s the Laird family was known for their contribution to horse racing.
In 1842, the Laird family’s prize horse, Fashion, won a race whose popularity at the time as akin to the Superbowl. Fashion, and the Laird name, became so popular that clothing lines, ships, and even a racing course were named after Fashion the horse. There are two important factors to consider here–cocktails at the time were often named after winning horses and the Laird family were promoting their Apple Brandy at the races.
Is it possible, then, that the Old Fashioned Cocktail was named after the famous horse and originally crafted using the associated brandy? The origins of the Old Fashioned, like most cocktails, is muddled at best and the Laird story is as likely as any. Regardless of how the Old Fashioned cocktail came to be, Laird’s new ready to drink option is a delicious option that makes serving easy.
The new cocktail was developed by bartenders Christie Pope and Chad Solomon and is a great option for behind the bar and off the clock this autumn. The premium cocktail uses a blend of Apple Brandy, bitters, and natural flavors for an easy and consistent pour.