jeff popkin

Jägermeister Unveils World’s First Super-Premium Herbal Liqueur, Jägermeister Manifest. For the first time in its history, Jägermeister, one of the most successful herbal liqueurs in the world…
Read More

The Convention Wraps Day One. See who we are chillin’ with…
Read More

Much-Needed Funds Will Be Distributed Through USBG National Charity Foundation’s Bartender Emergency Assistance Program. In the wake of the recent hurricane devastation in Texas, Florida and Puerto Rico…
Read More

Hear “Jägermeister,” and one usually thinks of college parties, Jägerbombs, or having a shot before leaving the bar. But that was the old Jäger. The brand has a new CEO, a new slogan: “Be the Meister,”…
Read More

A new bottle, a name change (the U.S. importer recently changed its name from Sidney Frank Importing Company to Mast-Jägermeister), and a fresh marketing campaign…
Read More

Iconic Vessel Sets the Bar High With More Defined Shape, Bolder Logo Type, and Taller Size. Raising its glass to supreme quality and heritage, Jägermeister is proud to unveil a new incarnation of its iconic green bottle…
Read More