SMOKE LAB Vodka is excited to announce the debut of SMOKE LAB Aniseed Vodka in the U.S.
India’s NV Group, one of the largest Grain Spirit Distillers in the country, and SMOKE LAB, the company’s new-age lifestyle endeavor, are bringing a playful exploration of a beloved Indian herb. SMOKE LAB Aniseed Vodka has refreshing notes of fennel and licorice that provide a creamy and sweet fennel blossom on the palate.
India’s first-ever homegrown, luxury vodka is inspired by SMOKE LAB founder, Varun Jain. It’s produced one batch at a time and crafted with locally sourced, high-quality Basmati rice, a crop that is indigenous to the brand’s native country, and Himalayan spring water. The company is releasing the aniseed-flavored vodka after the successful debut of SMOKE LAB Classic Vodka. Both variants are available in New York, New Jersey, and California, with plans to expand in 2021.
Founder and CEO, Jain commented, “We are very proud of SMOKE LAB Aniseed Vodka, our latest new age entry in the vodka category, and thrilled to bring it to consumers in the U.S. SMOKE LAB Aniseed Vodka is a mystical aromatic spirit with a bold and distinct flavor, derived from aniseed. It is extraordinarily smooth and creamy, making it the perfect complement in classic and complex cocktails. We encourage professional and at-home bartenders alike to have fun mixing up cocktails with a range of ingredients that highlight SMOKE LAB Aniseed’s unique flavor profile from premium mixers and juices to fresh herbs & spices, seasonal fruits & vegetables, and creative garnishes.”
SMOKE LAB is an experimental lifestyle platform that Jain is furthering his family’s legacy through. With his unique perspective, he is bridging the gap between lifestyle and spirits in India and globally. The brand is also developing new and exciting spirits in different categories that will further reinforce India’s story.
Jain concluded, “We have hit the ground running in the U.S. with the release of SMOKE LAB Classic Vodka and are very excited with how quickly retailers, bartenders, and consumers are embracing the brand. We believe we have something very special with SMOKE LAB Aniseed Vodka and look forward to bringing this new flavor and others to continue to showcase SMOKE LAB and the amazing spirits of India.”