SKYY Launches Barcraft – A New Line of Flavored Vodkas Inspired by Today’s Favorite Drinks

SKYY® Hacks the Modern Cocktail, Launches Barcraft™ – A New Line of Flavored Vodkas Inspired by Today’s Favorite Drinks. Transforms the Process of Making Cocktails into Two Simple Steps – SKYY Barcraft plus Soda.

SKYY® Vodka, the California-born brand known for its innovative spirit, is again revealing its inventive nature with the launch of SKYY Barcraft™, a line of elevated cocktail-inspired vodkas that come in three distinctive, easy-to-enjoy flavors: Watermelon Fresca, Margarita Lime and White Sangria.

SKYY Barcraft Varieties

These 60-proof flavored vodkas deliver a quick, flavorful and authentic drink experience that takes the guesswork out of crafting flavorful and sophisticated cocktails at home. SKYY has hacked the cocktail process – just add one part SKYY Barcraft to two parts club soda over ice to replicate the experience you would find in a premium bar or restaurant. This is a truly progressive innovation from the brand committed to fresh thinking.

“We have seen cocktail culture evolve in the past few years with a big focus on craft cocktails. This has naturally led to consumers wanting craft cocktails at home, but without the multiple steps and hard-to-find ingredients. That’s where SKYY steps in, hacking a full-flavored cocktail experience using only two ingredients –SKYY Barcraft and club soda. Barcraft is a testament to SKYY’s commitment to quality and a pioneering approach to answering a consumer need.”
– Otis Florence, SKYY Vodka’s International mixologist

“SKYY Barcraft is the next step in flavored vodka. Consumers want to bring craft cocktails and the elevated bar experience into their homes. But, they are also seeking convenience and simplicity. We’re answering this need for more interesting flavor profiles and filling a white space in the premium vodka category with SKYY Barcraft.”
– Christine Moll, Category Marketing Director Vodka at Campari America

Without needing additional bar equipment or the skills of a seasoned bartender, SKYY Barcraft is providing the at-home cocktail enthusiast the ability to enjoy mixology in their home. SKYY Barcraft Margarita Lime delivers the tangy-sweet taste of a true margarita without having to slice a single lime. White Sangria captures the favorite libation of Spain without wine or a trip to the fruit stand. And, Watermelon Fresca allows you to experience the fresh, cool taste of watermelon all year long.

As part of the launch of SKYY Barcraft, SKYY is partnering with DIY lifestyle experts, including Brit Morin, of Brit + Co, an online community that provides tools to teach, inspire and enable creativity. Brit is known for her inventive and simple DIY life hacks that add creativity and straightforward solutions to everyday life. Her keen eye for design and simplified approach to easy entertaining complements SKYY Barcraft’s premium drink experience that takes the guesswork out of crafting flavorful and sophisticated cocktails at home.

SKYY Vodka was invented in San Francisco in 1992 and is steeped with the innovative and progressive spirit of California. Conceived by an inventor looking to create the world’s smoothest vodka, SKYY revolutionized vodka quality with its proprietary quadruple-distillation and triple-filtration process to deliver a fresh, clean spirit. With the development of SKYY Infusions, first released in 2008, SKYY Vodka charted a new course for flavored vodkas by creating products that cater to the current consumer trend toward natural, infused products that elevate the taste experience. SKYY Infusions have quickly become a centerpiece of classic and contemporary cocktailing. Like many things that originate in San Francisco, SKYY grew from a tiny startup into what it is today—the leading domestic premium vodka in the US.

SKYY Barcraft Margarita Lime, Watermelon Fresca and White Sangria, all 60 proof (30% ABV), will be available in 50ml (MSRP $1.99; available for Watermelon Fresca and Margarita Lime only), 750mL ($18.49), and 1L ($26.49). The entire SKYY Barcraft collection can be enjoyed with soda for an inspired cocktail in seconds. For more information, visit Facebook.com/SKYYVodka or Twitter: @SKYYVodka. #SKYYBarCraft