Shmaltz Brewing Company Celebrates “Sweet 16” with 16 Chosen Bars Across the Country!

Limited-Edition Chanukah 2012 Releases Now Available:
Jewbelation Sweet 16® & HE’BREW Holiday Gift Pack®

“Best Beer Menorah” Photo Contest to Launch on Facebook
Monday, December 3, 2012

Light up the eight nights of Chanukah with Shmaltz Brewing Company as they come of age by celebrating their Sweet 16 with not one, but 16 parties throughout the nation! Each birthday bash will be filled with tasty cupcakes, magical unicorns and 16 award-winning Shmaltz libations on draft to ease the growing pains and excite the palate. Check the Shmaltz Calendar for confirmed event information on a party near you and for updated beer lists! This Chanukah, candles won’t be the only thing(s) getting lit.

Participating beer destinations include: Pony Bar UES (Dec. 8: New York, NY), Mikro Beer Bar (Dec. 11: Hamden, CT), Mead Hall (Dec. 12: Cambridge, MA), Redlight Redlight (Dec. 8: Orlando, FL), The Porter (Dec. 8: Atlanta, GA), South Park Tavern (Dec. 8: Dayton, OH), The Heorot (Dec. 15: Muncie, IN), Brouwer’s Cafe (Dec. 8: Seattle, WA), Choice City Butcher (Dec. 8: Ft. Collins, CO), Beer Revolution (Dec. 8: Oakland, CA), Surly Goat (Dec. 8: Los Angeles, CA), The Hay Merchant (Dec. 8: Houston, TX), World of Beer (Dec. 8: Arlington, TX), Flying Saucer (Dec. 8: Austin, TX), Whip In (Dec. 8: Austin, TX), and Churchkey (Dec. 13: Washington DC). And just because there are only 16 Chosen Bars, that doesn’t mean that there aren’t other Chanukah celebrations taking place all over the country. Tons of friends will be featuring Jewbelation Sweet 16®, as well as a variety of other Shmaltz beers, to usher in the Festival of Lights. Visit the online calendar to see who’ll be pouring HE’BREW Beer® this holiday season. L’Chaim!!

Shmaltz Brewing Company celebrates its “Sweet 16” with the limited-edition release of the next stop on HE’BREW Beer’s award-winning Anniversary journey: Jewbelation Sweet 16®. A complex, enormous brown ale with a dynamic labyrinth of multi-layered flavors, Jewbelation Sweet 16® is brewed with 16 malts, 16 hops and soars to 16% alc. Since its inception in 2004, Shmaltz’s Jewbelation® series has been hailed by critics and showered with accolades including, “5 Stars” from Celebrator Beer News, “Best Holiday Beer” by Pacific Brew News, and Playboy Magazine naming Jewbelation Twelve® one of the “Best Winter Brews.” Imbibe Magazine calls Jewbelation 14® one of the “Top 50 Beers in the World” and a blind, holiday tasting panel from SF Weekly determined Jewbelation 14® the “Best Christmas Beer” – the brew also took home a Gold Medal at the World Beer Championships (2011).

Shmaltz’s 3rd Annual HE’BREW Holiday Gift Pack® features eight 12 oz. bottles of beer which include the World Beer Championship Silver Medal winning (and newly designed), Genesis Dry Hopped Session Ale®, Messiah Nut Brown Ale®, Origin Pomegranate Strong Ale®, Gold Medal winners Bittersweet Lenny’s RIPA® and Hop Manna IPA, plus the unique collaboration with Terrapin Brewing, Reunion Ale ’12 – A Beer For Hope®. Completing the only Chanukah Beer Gift Pack on any shelf this season are 2012’s rare, barrel-aged blend, Funky Jewbelation®, and Jewbelation Sweet 16®. The Gift Pack® includes a custom glass, Chanukah candles and instructions on “How To Build Your Own Beer Menorah.”

The 3rd Annual “Best Beer Menorah” Facebook competition begins on Monday, December 3, 2012. Follow the instructions inside your HE’BREW Holiday Gift Pack® to “Build Your Own Beer Menorah” and snap a winning pic! Mark your calendar and enter for a chance to win a chosen prize. Detailed information will be posted on Dec. 3 at www.facebook.com/ShmaltzBrewing.