Eire Born Spirits just announced the launch of Proper No. Twelve Irish Whiskey in the United Kingdom.
Mixed Martial Arts (MMA) champion and one of the world’s most iconic athletes, Conor McGregor—who is the founder, chairman and majority owner of the company—is proud to expand the highly sought-after Irish whiskey by adding distribution in the UK. This expansion comes on the heels of Proper No. Twelve’s record-breaking launch in Ireland and the United States.
The Ireland and U.S. introduction created great excitement in the flourishing Irish whiskey industry by selling out of six months of supply within the first 10 days of release. A massive shortage called for McGregor to issue a rare apology, promising to remedy the out-of-stock-situation, which he did by air-freighting 25,000 cases into the United States in time for the holidays, which again sold out within days.
Proper No. Twelve’s global launch expression is a blend of the finest golden grain and single malt. It is produced at the oldest distillery on the isle of Ireland in an area known for its rich soil and pure spring water. Proper No. Twelve is complex and sophisticated, yet smooth and approachable with hints of vanilla, honey-like sweetness and toasted wood.
“It has been an incredible start for Proper No. Twelve, and I am humbled by the support of all our customers, and most importantly the people who enjoy this proper Irish whiskey from a proper Irishman. It is made with Ireland’s best spring water and finest golden grain and single malt. It is pure liquid gold! Entering the UK market continues my dream for Proper No. Twelve to become an iconic global brand. To the people of the UK, I say Sláinte.”
– Conor McGregor
It is important to McGregor to give back in a meaningful way. First responders and emergency service providers exemplify his core values and those of Proper No. Twelve—commitment, loyalty and community—a “one for all” mentality.
“First responders and emergency personnel all over the world are the unsung heroes who act with courage and answer the call of duty every day for people in need,” McGregor says. “The company has committed to donate $5 for every case sold to local first responder and emergency service organizations and charities, up to $1 million annually.”
Proximo Spirits is the global distribution partner for Proper No. Twelve, now available in the UK, Ireland and the United States.