Seedlip Marks 10 Years With New “Yeah, It’s a Drink” Campaign + Cocktails

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This November marks a major milestone for Seedlip, the pioneer of non-alcoholic spirits, as the brand celebrates ten years of redefining what it means to enjoy a drink. To honor the moment, Seedlip is making its boldest statement yet with a new campaign: Yeah, It’s a Drink.

As mindful drinking continues to grow among Gen Z, millennials, and beyond, Seedlip is spotlighting non-alcoholic cocktails as every bit as sophisticated and culturally relevant as their alcoholic counterparts. Instead of positioning itself as an alternative, the brand puts non-alcoholic serves at the center of social rituals and invites consumers to rethink what a “real drink” can be.

For years, culture has equated “a drink” solely with alcohol. The Yeah, It’s a Drink campaign flips that idea, reclaiming the word drink to represent flavor, craft, connection, and intention — not ABV.

Directed by Jessica Pettway, the campaign showcases Seedlip’s three signature blends, Grove 42, Garden 108, and Spice 94, each crafted to elevate moments like happy hour, date night, and nights out at the bar.

With nearly half of Americans now living alcohol-free lifestyles (NCSolutions), Yeah, It’s a Drink isn’t just a campaign — it’s a cultural statement reshaping what it means to drink today. It celebrates connection, moments that matter, and the freedom to choose without compromise.

Here are three serves from Seedlip that embody the brand’s Yeah, It’s a Drink mindset.

Non-Alcoholic

Seedlip Espresso Martini

Ingredients

• 2 oz. Seedlip Spice 94
• 2 oz. Cold Brew Concentrate
• ½ oz. Simple Syrup
• Garnish: 3 Coffee Beans
• Glassware: Coupe

Preparation

1. Add Spice 94, cold brew concentrate, and simple syrup to a shaker.
2. Add ice and shake.
3. Double strain into a coupe glass.

Non-Alcoholic

Seedlip Cosmopolitan

Ingredients

• 2 oz. Seedlip Grove 42
• 1 oz. Cranberry Juice
• ½ oz. Fresh Lime Juice
• ½ oz. Simple Syrup
• Garnish: Lemon Peel
• Glassware: Coupe

Preparation

1. Add all ingredients into a cocktail shaker with ice.
2. Shake and strain into a coupe glass.
3. Garnish with a lemon peel.

Non-Alcoholic

Seedlip Martini

Ingredients

• 2 ½ oz. Seedlip Garden 108
• ¾ oz. Olive Brine
• Garnish: Skewered Olive
• Glassware: Coupe

Preparation

1. Add ingredients into a cocktail shaker.
2. Fill with ice and shake for 20 seconds.
3. Strain into a chilled martini glass.
4. Garnish with an olive skewer.