Lucas Bols USA Introduces Maraschino Liqueur in the U.S.

Classic Cocktails More Accessible with High-quality, Affordable Addition to the Bols Liqueur Range.

Lucas Bols, one of the world’s leading liqueur and spirit producers and the world’s oldest distilled spirits brand, announced today the launch of Bols Maraschino Liqueur in the United States. With the latest addition to its already extensive range of more than 30 flavors in the Bols Liqueur collection, Lucas Bols strengthens its position in the U.S.’s growing liqueur market.

Bols Maraschino comes in a 750ml bottle and retails for $17.99 with 24% ABV. The product is now available in both on- and off-premise channels across the U.S.

The classic Maraschino flavor first became popular in 18th century Europe. It was widely used during the “Golden Era” of the cocktail movement and is an essential ingredient in every significant cocktail recipe book beginning with Jerry Thomas’ 1862 “The Bartender’s Guide” up to today’s publications.

“Bols Maraschino is a clear, cherry-flavored liqueur with the bright, slightly sour taste of fresh Marasca cherries, edged with hints of almond and rose petal. It’s a classic ingredient that is essential to any bar.”
Piet van Leijenhorst, Lucas Bols Master Distiller

“The idea here is to make classics like the Martinez, Hemingway Daiquiri, Beachcomber and Aviation, to name just a few, accessible to cocktail enthusiasts who maybe don’t have $40 to spend on a liqueur. The Maraschino liqueur selection in the U.S. has long been limited and certainly has not featured a product that combines quality and affordability the way Bols Maraschino does. We’re thrilled to bring in an alternative to the market. Moreover, the ergonomic design of the new Bols bottle makes it easier than ever for bartenders to mix cocktails in the midst of a busy shift.”
Lucas Bols brand ambassador Anthony Pullen

Mix up some of these cocktails using Bols Maraschino:

The Last Word

Ingredients:

• 3/4 oz. Damrak Gin
• 3/4 oz. Bols Maraschino
• 3/4 oz. Green Chartreuse
• 3/4 oz. Lime Juice

Preparation: Shake and strain into a cocktail coupe.

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Penthouse

(by Anthony Pullen)

Ingredients:

• 2 oz. Bourbon
• 1/4 oz. Bols Maraschino
• 3/4 oz. Lime Juice
• 1/2 oz. Simple Syrup

Preparation: Shake and strain into a martini glass. Garnish with a maraschino cherry.

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Hemingway Daiquiri

Ingredients:

• 1 1/2 oz. White Rum
• 1/2 oz. Bols Maraschino
• 1 oz. Lime Juice
• 3/4 oz. Grapefruit Juice
• 1/4 oz. Simple Syrup

Preparation: Shake and strain into a cocktail coupe. Garnish with a grapefruit peel.

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Come On Irene

(by Anthony Pullen)

Ingredients:

• 1 1/2 oz. Bols Genever
• 1/2 oz. Bols Maraschino
• 1/2 oz. Lemon Juice
• 3/4 oz. Pineapple juice

Preparation: Shake and strain into a cocktail coupe.

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Holland Punch

Ingredients:

• 3 cups Bols Genever
• 1/2 cup Bols Maraschino
• 1/4 cup Simple Syrup
• 1/4 cup Absinthe
• 4 bar spoons Angostura Bitters

Preparation: Combine all the ingredients in a large punch bowl. Add large ice cubes and a good stir. Garnish with orange and lemon wheels.