Celebrate National Rum Day with the launch of Bacardí Rum’s Limited-Edition Five-Year cask finish series.
Bacardí has announced the expansion of its premium portfolio with the limited-edition launch of Bacardí Reserva Ocho Sherry Cask Finish. This new launch is the start of a five-year program that will see a new cask finish released annually until 2025. Each year, a base of Bacardí Reserva Ocho will be finished in a different type of barrel resulting in different flavor profiles and notes.
The first release in the series has been aged in American oak for eight to twelve years before being finished in Oloroso sherry casks for just over two months. The final product is a smooth and velvety rum with aromas of dried fruits, walnuts, raisins, and almonds. On the palate, expect notes of caramel, vanilla, with hints of nuts and orange. The spirit is best enjoyed neat at room temperature to allow the notes to bloom.
“We could not be more thrilled for the launch of BACARDÍ Reserva Ocho Sherry Cask Finish to add to our Premium portfolio for a limited time.”
– Lisa Pfenning, Vice President, BACARDÍ for North America
“This is our first innovation for the Premium range since the portfolio first launched in 2018, and we are excited to introduce four more innovations over the course of the next four years. We have seen an increased popularity in Premium rums throughout the years, namely sipping rums, and we hope our rum enthusiasts will appreciate the care and craftsmanship that has gone into blending the Cask Finish series – which will add new layers of beautiful and bold flavors to our smooth aged rums. Not only will the taste appeal to rum drinkers, but we believe that whiskey drinkers will find themselves reaching for a bottle of BACARDÍ Reserva Ocho Sherry Cask Finish as well.”
Spirits all across the alcohol industry have been seeing a surge in premiumization, and rum is no different. In 2020 rum sales grew significantly with premium expressions pushing much of the growth. As brand look to improve the theater of rum, cask finishes are one of the many tools savvy distillers are using to help their products stand out. With the launch of the Cask Finish series, Bacardi is once again leading the way in innovation.