Bacardi Limited has announced a USD contribution of $100,000 to Give India as an effort to help the country in its fight against Covid-19.
In an effort to help India fight its recent spike in Covid-19 cases, Bacardi Limited has announced that the brand will be working with the non-profit Give India to provide funding and support. Give India has been working to provide oxygen and life saving equipment to those in dire need around the country.
The funding from Bacardi has been earmarked to provide immediate assistance through local agencies leading relief efforts. The Bacardi team in India has been providing funding for oxygen concentrators to be sent to NGO’s working with marginalized communities on a local scale.
The brand has had a presence in India since 1997 and currently employees over 300 people in the country. To help support it’s local staff, Bacardi is offering free access to confidential counseling to help support staff wellbeing through this crisis. Vijay Subramaniam, Regional President of Bacardi in Africa, Middle East and Asia, noted, “As a family-owned company for nearly 160 years, we have always been committed to supporting our people and their communities. We know this moment is incredibly trying but if this past year and the pandemic have taught us anything it’s the power of coming together to overcome challenges. We are committed to helping the people and communities in India who have supported Bacardi for many years.”
Funding for Give India is just the latest in Bacardi’s work to help fight the spread of Covid-19. At the start of the pandemic the brand worked with its global partners in 14 sites across the world to help produce over 400,000 gallons of hand sanitizers.