Celebrate Earth Day with FAIR Spirits

We’re celebrating Earth Day with spirits that are changing the way we think and drink.

    

Preiss Imports is cultivating a new perspective and appreciation for the finer artisanal side of life offering the Spirits of the World. One spirit FAIR, returns a percentage of its profits to the farming communities.

Created in 2009 by Alexander Koiransky to create a positive impact on people and the planet. FAIR does not just label its products as “ethical,” the brand creates real sustainable change with a global and all-encompassing movement. Fair Trade is a way to make a conscious choice for a better world. We asked Henry Preiss, of Preiss Imports about FAIR vodka.

 

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Talk to us about FAIR’s culture of sustainability.

Our diverse suppliers many of which farm the land or have direct contracts with farmers. Some have organic certifications, kosher certifications. All are concerned with where their ingredients come.

 

Why is this important? 

Sustainability is key to continuing to produce products that rely of fresh ingredients and annual crop yields.

Spirits brands find drinkers more environmentally conscious. Tell us about this development.

This is a true statement yet at the same time it is also very difficult to manage. We do our best to make sure the ingredients used in the brands we sell have properly vetted ingredients that. All that said unless you are drinking at the distillery, and even then, there is consumption of energy, not always from solar or wind power, there is delivery by ocean vessel and trucks and as such we are still living in a world where consumers also enjoy the variety that the current system allows us. Consumers still prefer glass which can be recycled or aluminum which can also be recycled but often comes from unfriendly countries. If we were a single brand producer and distributor it would be a different question to answer.

 

Where do you see your brand’s commitment to sustainability headed in the future?  

We are also looking for suppliers that work towards achieving the greenest way to produce and run their businesses

 

What would you like bartenders to know about your brand? 

Preiss Imports isn’t about one brand but a plethora of brands that ignite creativity like few other importers can provide