BACARDÍ Rum Launches New Pineapple Fusion During NBA On TNT All-Star Party

BACARDÍ, the world’s best-selling and most awarded rum, unveiled its latest addition to the brand’s flavored rum line up, BACARDI® Pineapple Fusion™, during NBA on TNT All-Star Saturday Night Party. The NBA on TNT party featured a performance by award-winning hip hop artist Flo Rida.

John Legend, Ali Larter, DJ Irie, Ellie Goulding, Samantha Harris, Gloria Reuben, Spencer Haywood, Dale Ellis, Cedric Ceballos, Bonzi Wells and others were among the celebrities and NBA Legends that turned out to toast NBA All-Star 2013 with TNT and the NBA in Houston, Texas on Saturday night.

While rubbing elbows with tastemakers, attendees were among the first to sample Pineapple Fusion, the new BACARDÍ flavored rum that is a fusion of pineapple and coconut rums. In the spirit of fusion, the event brought together great cocktails, music and NBA legends.

“All-Star 2013 was the perfect setting to unveil BACARDÍ Pineapple Fusion Rum. Our terrific partnership with the NBA and Turner Sports helped us set the stage to showcase our latest innovation,” said Juan Rovira, Chief Marketing Officer, Bacardi U.S.A. Inc.

“BACARDÍ rum has been starting parties for more than 150 years by evolving to meet the tastes of the modern consumer while maintaining the quality and smoothness that has set the brand apart for generations. We are excited to preview this new product before its national launch in April.”