The Vini Launches First-Ever Fine Wine by the Glass

A Worldwide Fine Wine Revolution Debuts

Miami entrepreneur and boutique winery owner, Sunny Fraser, debuts The Vini – Exceptional Wine by the Glass, the world’s first-ever fine wine available by the glass. The Vini, currently available online and in select retailers in South Florida, offers wine enthusiasts an innovative wine delivery format poised to reshape the face of the wine industry by transforming the way people select and consume fine wines. The Vini currently offers both red and white fine wines available in a sleek glass tube with an 187ml serving equivalent to a quarter of a regular sized bottle of wine. This pioneering invention allows both the novice wine lover and the connoisseur an opportunity to sample fine wines at a fraction of the cost without the worry that the wine will spoil before it is finished.

The brainchild of wine lover Sunny Fraser, The Vini was created to fill a major void in the wine market. Prior to the invention of The Vini, sampling a fine wine was a privilege only available to wealthy wine enthusiasts. Fraser’s creation now makes fine wines approachable to the masses, offering a generous pour of fine wine without the financial commitment.

[pullquote_right]Until this innovation, the only other option for individual servings of wine was the mini liquor bottles like those found on airplanes. However, that option does not include high-end or high quality wines. We do! We are so excited to bring this exceptional wine option to the consumer.”
– Sunny Fraser[/pullquote_right]

The Vini is packaged in a sleek glass tube with a screw tap, offering both a beautiful display and an ergonomic design. Currently, The Vini is available with a California Napa wine based on Zinfandel and a California Sonoma wine based on Chardonnay, but plans to expand in the future. The Vini is not only a trademarked brand of proprietary wines called The Vini, but it is also The Vini format, their patented glass container with screw cap closure. Like many other high-end wineries, The Vini uses the industry standard Stelvin ® screw cap to maintain integrity. Different from other wineries, The Vini is also a state-of-the-art bottling company that owns a proprietary bottling line in Sonoma, California. The company’s mission has always been about revolutionizing fine wine – one glass a time. To further this intent, their 2013 initiative is to allow other high-end wineries to bottle in The Vini format.

Founder and CEO, Sunny Fraser and Chief Wine Expert, David Gordon reside together in Miami, Florida. Defining bicoastal, they travel back and forth regularly to Sonoma, California, where they source, finish and bottle superior quality wines in this innovative format. Together, they brought this sophisticated single serve design to fruition. The Vini is available at the famous Joe’s Stone Crab Take Away, the upscale Epicure Gourmet Markets and Joanna’s Marketplace, Commodore Wines, PGA National Resort & Spa and other South Florida locations that can be found on their website or shipped directly through www.thevini.com.

About The Vini

Exceptional Wine by the Glass: The Vini is a unique, patented, single serve format in the 187ml category exclusively for fine wine. Different from most wineries, The Vini is headquartered in Miami, FL with its winery and proprietary, state-of-the-art bottling company located in Sonoma, CA. www.thevini.com.