The independent family-owned single malt Scotch distiller has taken on the California native as its new South East Ambassador.

After years spent in New York and Florida, Tracie will be based in Washington, D.C., and will oversee trade, consumer and media integrations for Pennsylvania, Delaware, Maryland, Virginia, South Carolina and Florida.

“Being a Glenfiddich Ambassador combines the things I’m most passionate about – whisky and people – and I’m so excited to share the spirit of Glenfiddich with new and curious whisky drinkers. I hope to bring a vital new energy to the category and change people’s preconceived ideas about what Scotch can be.”
– Tracie Franklin, Glenfiddich Ambassador

Tracie Franklin, Glenfiddich Ambassador

Tracie Franklin, Glenfiddich Ambassador

Tracie was drawn into the world of single malt Scotch after tasting her first dram. The taste of malt, saline and fruity sweetness pushed her toward classes and whisky trainings with the best teachers in the community. After years of studying, internships and whisky work she founded Whersky, an organization bringing together whisky drinkers of all backgrounds to build a more diverse, inclusive whisky culture. Tracie is thrilled to have the opportunity to educate and inspire both new and experienced whisky drinkers alike in her new role with Glenfiddich.

Having studied both theater and business in college, Tracie brings a unique background and skill set to this role. Her stage presence and singing voice landed her a leading role in an international stage production where she traveled to more than 30 countries and performed in 8 languages. Tracie has spent numerous hours behind the bar in New York City and Tampa mastering her craft and is an active member of USBG. Outside of the world of whisky, Tracie is passionate about live music, theatre, running, and yoga.

“Tracie brings a new great energy to our team of Ambassadors reflecting Glenfiddich’s role in the world of whisky: one that follows a long history of tradition and excellence, but one that isn’t afraid to push boundaries. We’re thrilled to have Tracie bring a fresh perspective and ability to connect with a new audience for us to grow the brand in key areas.”
– Michael Giardina, Brand Director, Glenfiddich

For more information, visit