VEEV Spirits, is proud to announce a new partnership with Cuipo, a lifestyle brand dedicated to preserving prime rainforest around the globe.
VEEV Spirits will be donating $1 for every drink sold through participating on-premise accounts (up to $30K), to Cuipo’s non-profit foundation “One Meter at a Time,” whose primary responsibility and mission is to protect and preserve the rainforest through education and brand activation.
“VEEV Spirits was created to offer A Better Way To Drink™ with the philosophy to live consciously and to always have fun,” says co-founder Carter Reum. “We are proud to be a founding member of 1% for the Planet and now through our partnership with Cuipo, we are able to continue our lifelong commitment together to being environmentally and socially responsible.”
“Teaming up with a company that is as committed to protecting and preserving the rainforest as we are here at Cuipo, is very important to us. Our partnership with VEEV enables us to further educate others on how to protect the rainforest, which is extremely gratifying,” says Tom Murray, President + Co-Founder.
VEEV changed the face of the alcohol industry when it launched in 2007 becoming The World’s First Carbon Neutral Spirit®. VEEV is crafted at the only distillery in America that operates on renewable wind powered energy with a four-column distillation process that uses 200% less energy than a traditional pot still.
VEEV is a handcrafted, premium spirit that is a better alternative to vodka and is infused with organic acai from Brazil and other natural ingredients to deliver a dynamic and balanced taste, which vodka can’t boast. Recently reformulated from a 60 proof liqueur, to a 70 proof premium spirit, VEEV’s unique taste and versatility allows it to be enjoyed simply on the rocks, or can elevate the flavor of any cocktail.
The program will be an ongoing partnership that includes a splash page (www.cuipo.org/veev) where participating accounts are featured, and can track the number of meters of rainforest that have been saved through sales.
Additional support elements given to accounts include acai bracelets up-cycled from Brazilian acai berry seeds, co-branded chalkboards to display and track their own progress, and table tents featuring specialty, eco-inspired VEEV cocktails: the Canopy Cosmo, Rainforest Cooler and Eco-tini. Accounts are also encouraged to come up with their own creations, using fresh ingredients and creative eco-inspired names.