Multi-Year Global Partnership Establishes New Sponsorship Category for UFC.
Under the terms of the agreement, Nemiroff becomes UFC’s first-ever “Official Vodka” partner, creating a new sponsorship category for UFC. In return, Nemiroff will have branded presence inside the world-famous Octagon® at all UFC events, including UFC’s remaining Pay-Per-View events in 2018.
“We’re excited that Nemiroff is joining us as UFC’s first-ever global vodka partner. The alcohol and spirits categories continue to be an important component of our sponsorship business, and Nemiroff’s global popularity will help us grow UFC’s brand and the sport of MMA around the world.”
– Paul Asencio, UFC Senior Vice President, Global Partnerships
“We’re really pleased to establish a partnership with UFC worldwide. The vision and values of UFC are highly relevant and parallel with Nemiroff’s brand DNA. By establishing Nemiroff as UFC’s Official Vodka Partner, we can align brand strategy and reach a wider market.”
– Yuriy Sorochynskiy, Chief Executive Officer of Nemiroff
Additional partnership activations will include the integration of Nemiroff branding throughout UFC’s telecasts, as well as sampling, digital media, and other promotional opportunities.
Through UFC’s worldwide programming distribution, Nemiroff’s brand exposure has the potential to reach 1.1 billion TV households in more than 160 countries and territories in 40 different languages.
For more information, visit Nemiroff.Vodka.