Tecate® Light is introducing a new 7 oz. bottle 20-pack to its range of premium imported beer package options.
This summer, consumers can beat the heat with this perfect-sized 7 oz. bottle, that offers just the right amount of crisp and refreshing Tecate Light to enjoy before their celebrations heat up. Launching in June 2018, this new pack will be available to consumers in Arizona, Texas, New Mexico and select areas in California.
“Consumers know there’s nothing worse than beer that doesn’t stay perfectly chilled while you’re enjoying it, especially when it’s hot outside. The 7 oz. bottle contains the perfect amount of beer to drink for all your upcoming summer celebrations. Available in a 20-pack, it’s perfect for at home parties and gatherings all season long.”
– Gustavo Guerra, Tecate Brand Director at HEINEKEN USA
Import growth is driven primarily by Mexican imports which are growing +10% and is the only segment showing double digit growth trends year over year since 2012. With 7 oz. bottles becoming more relevant, Tecate hears consumers loud and clear, and looks to capitalize on this trend.
“In our key markets nationwide, the Mexican import 7 oz. package is growing +9% and is outperforming total beer 7 oz. packages. The new packaging is a relevant proposition for warmer climates and meets the needs of many on-premise accounts and events that lead to increased sampling opportunities. Plus, the convenient smaller size is perfect for outdoor occasions and other social gatherings.”
– Gustavo Guerra
The launch of the Tecate Light 7 oz. 20 pack will be supported by features and displays across the grocery channel, dynamic and engaging POS in both English and Spanish, on-premise sampling events, and halo support from television advertising. With Tecate Light drinkers having a higher repeat purchase rate versus Mexican Imports overall, retailers who stock the new package will see incremental sales and profits all summer long.
For more information, visit HEINEKENUSA.com.
 Nielsen Panel 2016, Tecate Light drinkers 55% versus Mexican Imports overall 47%