Southern Comfort’s Latest “Whatever’s Comfortable” Commercial

The Whatever’s Comfortable campaign is all about championing the attitude it takes to be yourself, and celebrates those people who captivate us because of it.

It all started with the big guy on the beach, then moved to our hair salon karate master and most recently the best dancer ever.

Now Southern Comfort unleashes the Young Gun. This is Stephen.

He is an accomplished bartending journeyman. His self-described “Not Neat” style creates signature pours for Southern Comfort. His motto to aspiring bartenders is also his email signature:

“If you can’t be comfortable with yourself, how can you expect to make anyone else comfortable?”

Stephen recommends the “Cola. Not neat” but would like to invite you to customize your own drink at the newly redesigned www.southerncomfort.com.

The new spot begins airing Wednesday evening in the US and next week in the UK.