Sauza® “Make it with a Lifeguard”

Sauza® Tequila broke new ground in 2012 with our “Make It” campaign, featuring the perfect recipe for success with female consumers: a fireman, an adorable kitten and a great-tasting recipe for margaritas. This viral sensation of a campaign generated more than 10 million views, landing it a spot on YouTube’s 2012 Most Watched Ads list.

In the coming days Sauza® will unveil the next extension of the “Make It” campaign, starring a lifeguard who’s ready to rescue women from any situation with a refreshing Sauza® Margarita. Watch their first video below.