Regatta is proud to announce the evolution of their product offerings in the craft mixers category.
Beginning in March 2019, Regatta Dry Citrus Sparkling Tonic, Royal Oak Ginger Ale and Pacific Sea Salt Club Soda join their award-winning Regatta Ginger Beer and Regatta Light Ginger Beer. The full line-up creates a complex yet well-balanced flavor palate that mixes well with any spirit.
“Consumers want products that share their values and enhance their lifestyle. Regatta Craft Mixers are expertly crafted in small batches using the finest ingredients to appeal to these discerning customers. Our products are American-made, non-GMO project verified, and use the finest natural ingredients and no artificial preservatives. Simply said, our craft mixers make better cocktails and are available in packaging that fits our active and social lifestyle.”
– Sam Zarou, CEO of Affinity Beverages LLC
Regatta Craft Mixers are packaged in a new 8.4 ounce “perfect-pour” slim can four-pack format that sets Regatta apart from the competition and is the ideal package for today’s on-the-go occasions. The can is lighter weight and more convenient than glass and provides the perfect amount for creating cocktails without leftovers. For customers, this means easy transport and less waste. Regatta also offers its Classic Ginger Beer in an 8 ounce squat can for on-premise accounts, a package that is preferred by bartenders.
Regatta is supporting the debut of its new craft mixers with a full service marketing plan and expanded sales efforts, including investing additional sales resources against growth in the liquor, grocery and other retail channels.