No More Cheers! The VIA Agency Launches Search for American Toast

Have you ever noticed that there is no America-specific toast option – a la Proust, Cheers (British), Slainte, Le Chaim, etc.? The VIA Agency decided to do something about this problem just in time for the summer Olympics, where there will undoubtedly be a lot of times for cheering (U-S-A, U-S-A) and cheers-ing.

VIA has come up with 10 options for the new ‘Toast of the Nation’ (which you can see below) and created a Facebook app to allow people to vote for their favorite, or make a suggestion for another one. You can see the Facebook app here facebook.com/ToastOfAmerica, which just went live. Anyone can vote for their favorite toast (or write in their own choice) up until the Olympics closing ceremonies. The winner will be announced August 12th.

 

‘Toast of America’ voting options:

To Glory:

This toast is in reference to Old Glory and her stars and stripes. May she ever remain.

To Freedom

If there’s one thing Americans are famous for, it’s their defense of freedom.

To Liberty

This toast speaks for itself, but in 1830, at a dinner party with President Andrew Jackson, Vice President John C. Calhoun gave a not-so-famous toast: “To Union and Liberty.” We’ve abbreviated this distinctly American toast.

Onward

Americans move forward, never backward, with resolve and perseverance.

Oorah

During WWI, this was a U.S. Marine battle cry now commonly used to express extreme enthusiasm, bravery and unity. It is still used by U.S. Marines today.

Rock On

Yeah, that’s right. America invented Rock Œn Roll.

Sea to Sea

From purple mountains majesty to amber waves of grain. If you don’t get this one, forget it.

Yippee Ki-Yay

This is an old cowboy expression of exhuberance. Although, with a slight twist, it was brought into modern lexicon by Bruce Willis in the great American film series Die Hard.

Let’s Roll

On September 11th, 2001, on United Airlines Flight 93, Todd Beamer’s last words were “Let’s Roll” as he and a few other American heroes foiled the terrorist’s desired plot. Unfortunately, their lives were sacrificed in saving other Americans. The phrase now inspires action, heroism and self-sacrifice.

To Us and All

This is a tribute to America being the melting pot of the world, and is a celebration of the union of all, regardless of race, religion, ethnicity or political beliefs.