MARTINI® Sparkling Wines Celebrates 150 Years of Italian Style

In honor of the brand’s 150th Anniversary, MARTINI® is introducing new premium packaging that will debut this winter season. In addition to the packaging facelift, MARTINI® Prosecco is now fully sparkling! The new liquid with full, effervescent bubbles is a great alternative to champagne, with only 60 Calories and 1 gram total carbohydrates per 3 ounce serving!

The new look of the MARTINI® sparkling wine portfolio, including Prosecco, Rosé and Asti, was developed to further showcase three attributes of the brand:

1. Stylish and contemporary – incorporating premium finishes and effects, the new packaging uses distinct color variants to promote quick and easy product selection.
2. Impactful and distinctive – a new shield-shaped label with a high-impact MARTINI® Ball and Bar logo pairs with a contemporary and graphic vine motif on the bottle hood, honoring the artisanal nature of MARTINI® Italian sparkling wines.
3. Premium heritage – the new label celebrates 150 years of world-class winemaking, referencing the MARTINI® heritage crest and European coat of arms and with the company’s foundation date of 1863 proudly displayed.

The sparkling wine category, and particularly Italian sparkling wine, is enjoying consistently positive growth around the world. Consumers are finding that Italian sparkling wines are easy to drink, work well with food and as a cocktail ingredient, and represent excellent value for money. As the number-one Italian sparkling wine brand globally, MARTINI® is leading the way in helping consumers everywhere find reasons to celebrate.