LIQS Cocktail Shots Creates Successful On-Premise RTD Program at Concert Venues, Casinos, Night Clubs and High Volume Bars.
LIQS, the world’s first pre-mixed cocktail shot, is breaking new ground in the RTD category as the brand gains traction in high-volume on-premise accounts. Like most RTD brands, LIQS was initially created for the at-home and on-the-go consumer who is seeking a mixed cocktail/shot, without sacrificing quality for convenience.
After 18 months in the market, LIQS expanded into New York this past June and began selling into some of NYC’s most prestigious on-premise accounts. LIQS is working with venues such as Marquee Nightclub, Terminal 5, Hammerstein Ballroom, and Bounce Sporting Club to name a few. LIQS is typically served either by tray-passing or at VIP tables presented in a champagne bucket, offering their clientele a unique consumption experience and a variety of flavors made from premium spirits and real fruit juice.
LIQS, a pioneer in the ready-to-drink shot category, has been well-received on-premise due to the efficiency to quickly serve a large volume of customers, product consistency, inventory accountability, tamper resistant sealed tops and high profit margins.
Whether it’s selling LIQS to concert-goers at Terminal 5, who are reluctant to leave the dance floor (and lose a spot near the stage) or as the go-to shot for Marquee New York’s annual New Year’s Eve toast this year, LIQS speeds up the process of selling shots at high volume accounts.
“When launched, our initial focus was off-premise and for the in-home consumer, but having seen the success of the brand at a number of very different, premiere on-premise venues, we have begun to expand our focus and explore this exciting new outlet for the brand.”
– LIQS Founder Michael Glickman
Later this month, Foxwoods Casino in Connecticut will also begin to carry the brand throughout its multiple casinos and theaters after a successful run this past Summer at their Vegas style pool parties. In fact, LIQS will be expanding into Nevada in Q1 2016.
“We believe on-premise has become a viable option due to a venues ability to now serve a large number of customers a premium mixed shot very quickly, while also creating incremental sales. It is amazing to see the positive reactions we receive, and are excited about further exploring these new sales channels.”
– LIQS Co-Founder Harley Bauer