In the holiday spirit of giving, Hennessy Cognac, in partnership with global leader in shared community spaces, WeWork, has leveraged its success to invest in an up-and-coming business destined for greatness: Kent & Bond – a unique, organic men’s personal grooming brand that donates one bar of soap to someone in need with every product purchased.

Hennessy, WeWork, and Troy Carter (guest shark on ABC’s Shark Tank known for helping jumpstart companies such as Uber) selected Kent & Bond over hundreds of emerging businesses as the deserving recipient of a year’s worth of invaluable mentorship and office space, rent free, via the Hennessy V.S.O.P Privilège Lab at WeWork Wall Street in New York City.

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Troy Carter (entrepreneur, manager & investor), Kent Santin (Kent & Bond Founder), Benjamin Bond (Kent & Bond founder), Jacqueline Long (Director of Communications at Moët Hennessy USA) and Rodney Williams (EVP, Spirits Brands at Moët Hennessy USA)

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The Hennessy V.S.O.P Privilège Lab. The rent-free space that men’s personal care lifestyle brand, Kent & Bond, will move into January 2016, courtesy of Hennessy V.S.O.P and WeWork.

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Kent Santin and Benjamin Bond, Founders of Kent & Bond, prepare to move into their new space.