Fever-Tree, the world’s leading producer of premium mixers, recently announced the launch of Smoky Ginger Ale, Spiced Orange Ginger Ale and a Refreshingly Light version of its Premium Ginger Ale.
The new ginger range perfectly complements all spirits, including gin, mezcal, vodka, whiskey, rum and brandy, as well as liqueurs and vermouths. The expressions will be available nationwide in some of the world’s most iconic bars restaurants, including Bar Sardine, PDT, Saxon + Parole and RedFarm in New York City. It will also be sold at specialty retailers, as well as on Amazon and select Total Wine & More stores beginning May 2019.
Like the existing ginger expressions, Smoky Ginger Ale, Spiced Orange Ginger Ale and Refreshingly Light Ginger Ale have been expertly created using a unique blend of Fever-Tree’s three signature gingers. Sourced from Ivory Coast, Nigeria and Cochin (India), the variety of gingers add the incredible freshness and aroma required to complement the large variation of flavors found in the finest spirits.
“We see enormous opportunity for the Fever-Tree ginger range. Ginger ale represents more than half of the mixer category and is a $1.1 billion market. Moreover, our selection of three different gingers from three diverse regions ensures that we deliver an authentic, dynamic and real ginger taste on the palate.”
– Charles Gibbs, Fever-Tree USA CEO
For the Fever-Tree Smoky Ginger Ale, PureSmoke technology and applewood water impart a delicate, complex sweetness. Certified non-GMO, Fever-Tree Smoky Ginger Ale incorporates naturally-sourced ingredients with no artificial sweeteners. The unique mixer complements the complex flavor notes of a variety of whiskey and rum styles, while bringing a dynamic twist to any drink.
The Spiced Orange Ginger Ale expression combines ginger, citrus from cold-pressed South African clementines and spice from Sri Lankan steam-distilled cinnamon. Certified non-GMO, Fever-Tree Spice Orange Ginger Ale is gluten-free and incorporates naturally-sourced ingredients with no artificial sweeteners. It has been crafted to accompany the rich, full-bodied flavors found in the finest aged spirits—in particular cognacs and rums—and is delightfully refreshing when paired with an apéritif-style liqueur.
For their Refreshingly Light Ginger Ale, Fever-Tree has reduced calories by 47 percent without compromising on taste. They blend fruit sugars with the same gingers used in their regular range to provide consumers with the greatest possible choices. This is the third expression of the Refreshingly Light line, joining lighter versions of Fever-Tree Ginger Beer and Fever-Tree Indian Tonic.
To round out the launch, Fever-Tree unveiled its Ginger Pairing Wheel, which was inspired by the pairing wheel for their tonic range. The new wheel skillfully navigates through the nuances of flavors of a wide array of premium spirits pairings.
To get you started on your Fever-Tree Ginger journey, check out this simple, two-ingredient cocktail. The mix of Lillet Blanc and Fever-Tree Spiced Orange Ginger Ale is a perfect refresher for a sunny day.
Half Moon Bay
- 2 oz. Lillet Blanc
- 4 oz. Fever-Tree Spiced Orange Ginger Ale
- Juicy Orange Wedge (to Garnish)
Preparation: Pour the Lillet into a Highball glass and add ice. Top with the ginger ale. Garnish with an orange wedge.