When it comes to Tequila Don Julio 1942, bigger is definitely better, and this year, Tequila Don Julio wants you to ring in the new year in sizable fashion with the newest addition to the brand’s portfolio, Don Julio 1942 1.75 Liter bottles, also known as the “El Jefe.”
The larger than life bottles will first be available at nightclubs in New York, California, Nevada, Illinois and Florida, and will be rolling out in other markets throughout the year.
Don Julio 1942 remains the fastest growing luxury spirit over the $100 retail price point and continues to be a drink of choice for celebrities and influencers around the world. While the bottle may have grown, the liquid inside is the same exceptional tequila originally crafted by founder Don Julio González in collaboration with current Master Distiller Enrique de Colsa.
For more information, visit DonJulio.com.