Disaronno International and parent company, ILLVA Saronno S.p.A have announced the new look and feel of Corvo wines.
The company’s imported portfolio from Sicily is not only showcasing new packaging but also two new line extensions that reflect the island’s winemaking culture.
Founded in 1824, Corvo has been a staple of Italian wine in the United States that has consistently offered quality and value. Corvo is focused on premiumization, as they provide consumers with authenticity in their wine with a willingness to explore new regions and grapes. With the launch of their new, sleek labels that draw attention to the native Sicilian grape varieties, the company is also transition to single-varietal wines and a deeper connection to the region of Sicily.
“We are thrilled to introduce the new Corvo to the U.S. audience,” stated Giacomo Tarquini, Global Marketing Director of ILLVA Saronno’s Wine Division. “The brand exemplifies Sicilian winemaking history and terroir, and our commitment to meeting the needs of new consumers.”
The new labels on the core wines — 2020 Grillo, 2020 Moscato, 2020 Rosé, and 2019 Nero d’Avola — will be available in the U.S. this month. The 2020 Grillo and 2019 Nero d’Avola will go along with the brand’s link to the land, having the Sicilia DOC designation. This new design will allow Corvo to communicate the authentic, historical, and cultural connection to Sicily. Their range of wine also includes the super-premium Irmàna line and the ultra-premium Colomba Platino line. Both the 2020 Irmàna Grillo and the 2019 Colomba Platino Nero d’Aolva will have the Sicilia DOC designation.
Corvo is part of the three historic wine brands: Duca Di Salaparuta Group, Duca di Salaparuta, and Florio Marsala and was gathered into one group by the Reina family. Today, they constitute the first private wine group in Sicily. They express the history of the land through the estates and wines that represent Sicilian terroir.
The upgraded Corvo wine will be available in expanding U.S. markets.