Check Out Our Sponsored Chilled 100 Dinner with Heering Cherry Liqueur

During this year’s Bar Convent Brooklyn, some of the most sought-after brands hosted our Chilled 100 Bartender members during sponsored educational dinners, with guided spirits tastings paired with fine dishes and desserts.

Under the theme “Open up New York,” Heering, the world’s first and most acclaimed Cherry Liqueur, successfully curated three exceptional events in the Big Apple: commencing with a trendy “Sip & Spray” activation, where key tastemakers and influencers in New York showcased their artistic skills by creating cocktail-themed artworks under the guidance of esteemed street artist, Hektad. Throughout the evening, attendees were treated to inspiring Heering cocktails that perfectly complemented the creative atmosphere.

The showcase continued with a Heering pop-up soirée in the stylish neighborhood of Soho, graciously hosted by CEO Mark de Witte. where both the industry and bartending community were welcomed to indulge in Cocktails & Bites by Heering. Lastly, Heering, a brand that has long inspired bartenders worldwide to create both timeless classics and innovative libations since its inception in 1818, captivated visitors at the BCB in Brooklyn with an eye-catching booth radiating the vibrant hue of cherry-red. Attendees were invited to savor delectable cocktails such as the Heering Old Fashioned and Heering Jungle Bird, while being captivated by Heering’s exquisite Heritage bottles.

Additionally, they were given an exclusive preview of the forthcoming bottle design set to be launched later this year. Be sure to stay tuned!