Nas is Hennessy’s Newest Brand Ambassador

Hennessy, the number one selling Cognac brand in the world, announced that its “Wild Rabbit” campaign will continue for a second year. The award-winning campaign, which in 2012 spotlighted inspiring tales of such masters as Manny Pacquiao, Erykah Badu and Martin Scorsese, have added a new ambassador to their ranks: multi-platinum recording artist and rhyme master, Nas.

Here are some of Nas’ Hennessy V.S specialty mixed drink recipes that were inspired and developed specifically for the recording artist and the “Wild Rabbit” campaign.

Hennessy Big Apple (Basic)

• 1.5 Hennessy V.S
• 3 oz Apple Juice
• GARNISH: Apple Slice
• GLASS: Rocks
• METHOD: Build over ice, Garnish with apple slice.

Hennessy Big Apple (Intermediate)

• 1.5 oz Hennessy V.S
• 3 oz Apple Juice
• .25 oz Maple Syrup
• .3 oz Lime Juice (3 lime wedges)
• GARNISH: Cinnamon Stick or Grated Cinnamon
• GLASS: Collins
• METHOD: Squeeze limes and drop into a mixing tin with ice and all liquids, shake. Strain over ice, Garnish with cinnamon stick

Hennessy Big Apple (Advanced)

• 1.5 oz Hennessy V.S
• .5 oz Calvados
• .25 oz Cynar Herbal Liqueur
• 1/3 oz Agave Nectar
• .5 oz Fresh Lime juice
• 2 Dashes Bitters
• 1 Dash Cherry Bitters
• GARNISH: Pear Fan
• GLASS: Rocks
• METHOD: add all liquid to a shaker tin with ice. Shake, build over crushed ice and garnish with a pear fan.

About Nas

A hip-hop icon since the early 1990s, Nas emerged from the Queensbridge neighborhood of Long Island City, a hotbed of rap artist since the ’80s. The son of jazz trumpeter Olu Dara, Nas has since gone on to sell over 20 million albums worldwide over the span of his legendary career, and has acted as an ambassador for hip-hop culture throughout the globe. The first full-length album by the poet and rhyme-master Nas arrived in 1994, the RIAA platinum Illmatic. Since then he has released nine solo albums and 3 compilation albums that have been certified double-platinum, platinum or gold. In recent years, Nas has transcended mere rapper status and engaged in greater levels of philanthropy. He is an avid UNICEF supporter, helping to raise funds for East African region Horn of Africa and teaming up with the family of George Harrison for the organization’s Month of Giving. Nas also donated all proceeds of Distant Relatives, his 2010 collaboration with longtime friend Damian Marley, to help end poverty in Africa. Nas’ new release is the critically acclaimed Life Is Good, which debuted at #1 on the Billboard Top 200, marking the sixth #1 album that the artist has produced in his career. The collection also appeared on many year-end ‘album of the year’ lists, and most recently, Nas was nominated for four GRAMMY awards in conjunction with the release. These recognitions mark the rap icon’s 13th career nominations overall.

About Hennessy

Hennessy is imported and distributed in the U.S. by Moët Hennessy USA, Inc. and is produced by Jas Hennessy & Co., a subsidiary of LVMH Moët Hennessy Louis Vuitton S.A. Hennessy distills, ages and blends a full range of marques, including Hennessy V.S, Privilege V.S.O.P, Hennessy Black, X.O, Paradis and Richard Hennessy.