Cavit Collection Debuts Virtual Reality Experience Capturing Vine-to-Bottle Process

Acclaimed Winery Pioneers 360-Degree Technology.

Cavit Collection, America’s number one Italian wine brand[1], has introduced a virtual reality experience that transports wine lovers and travel enthusiasts to the foothills of the Dolomite Alps in Northern Italy, to witness the innovation, beauty and tradition behind the 60-year award-winning collection. Consumers can enjoy the desktop or mobile experience by visiting VR.Cavit.com.

Founded in 1957, Cavit Collection is the most technologically savvy winery in Europe, renowned for its cutting-edge production methods. For the first time, consumers have an exclusive opportunity to understand the vine-to-bottle process through an immersive three-minute virtual reality experience. A particularly outstanding feature is PICA, an innovative vineyard-mapping tool that helps determines the perfect timeframe to harvest grapes. The program also draws attention to Cavit’s sustainable practices that minimize impact on natural resources such as the installation of 3,200 solar panels which provide 65% of power for production efforts.

“Consumers are incredibly curious about the process behind the products they purchase. Whether it is highlighting our natural growing methods or presenting how our award-winning Pinot Grigio is crafted, we are proud to help transport our consumers to a first-hand look at our winemaking process.”
– Hal Cashman, Director of Brand Development at Palm Bay International, Cavit’s Importer

Cavit’s winery is nestled amidst a scene of pictorial beauty in the majestic Dolomite Alps of Trentino, Italy. Grown to prominence due to their celebrated Pinot Grigio variety, Cavit has continued to showcase their passion and craft by maintaining a close network of over 4,500 growers. This year, Cavit added Rosé and Prosecco offerings to their ever-increasing collection that includes Riesling, Merlot, Pinot Noir, Chardonnay, Moscato, Cabernet Sauvignon, and a Red Blend.

For more information, visit Cavit.com.