Campari is ringing in its second year in a row as the exclusive spirits partner of the New York Film Festival (NYFF), the U.S.’ premier best-in-world film showcase.
Presented by Film at Lincoln Center, and the presenting partner of Opening Night, this year featuring Lover’s Rock by Steve McQueen. With this second year of partnership, Campari is continuing its support of the art and film industries.
“Our partnership with the New York Film Festival signifies an important continuation of our storied history in the world of art and film,” noted Andrea Sengara, Vice President Marketing at Campari America. “The festival represents best-in-class cinematic experiences and we look forward to collaborating with them – with a Negroni in hand – to make the 58th edition even more special. We celebrate and support the creative storytellers who make this industry so beautiful and join fellow film lovers in appreciation of these artistic contributions to our collective culture.”
At this year’s NYFF event, Campari will be showcasing exclusive video content at the Opening Night, Centerpiece, and Closing Night screenings. Additionally, the brand is sponsoring the world premiere of On The Rocks, starring Bill Murry and Rashida Jones, directed by Sophia Coppola.
“We are thrilled to be working with Campari once again to elevate our most important event of the season,” said New York Film Festival Director Eugene Hernandez. “In a unique year for the festival and for us all, it is so meaningful to continue collaborating with a partner that values our core mission—to support the art of cinema.”
For decades, Campari has collaborated with the film and art community on a wide range of projects, including everything from short movies and commercial segments. These film projects tapped Federico Fellini, among many other notable film luminaires.