After spending two days meeting new brands and speaking with bartenders, we have concluded the foreseeable trends for the spirits industry.
It’s no secret that 2021 was the year of convenience and ready-to-drink cocktails. As we move forward and work our way out of the pandemic, priorities are changing.
For starters, consumers aren’t only concerned about the convenience factor. They want transparency and visibility. Brands that attended BCB know that and are listening to consumer’s needs.
Here are the five trends that we foresee for the future of the spirits industry.
Sustainability is incredibly important for the spirits industry. We are seeing almost every brand make changes and efforts to move toward creating a sustainable product. Copali Rum, a craft rum from Belize, creates its rum from an all-organic farm in the rainforest. The rum is created from only three ingredients of sugar cane, canopy water, and yeast. From hand-cutting their sugar cane to their eco-friendly distillery, they are building a fully sustainable product.
While spirits like gin are typically the ones to have botanicals in their spirits, now, we are seeing vodka brands take this approach. Chopin Vodka recently launched their Botanika Angelica Liqueurs. The line of craft artisanal liqueurs begins with their Chopin Rye and is blended with different herbs, spices, and fruits. Their maceration process is 100% natural and allows them to produce flavors like Lemon, Orange, and Elderflower.
Consumers are looking for transparency. They want to know what they are drinking and what is going into their bodies. Many brands have begun creating a delicious flavor without any artificial ingredients. Brands like Van Gogh Vodka offer a spirit that is made will natural flavors. All of its vodkas undergo an all-natural double infusion process to ensure that their flavors are up to consumers’ standards. From the double espresso to their acai blueberry, there is no shortage of flavors to try.
Every brand wants to offer the next new thing that is going to take the world by storm. We are seeing the spirits industry creating new ways to engage consumers’ interest. Whether it’s packaging, the unique distilling process, or offering complete transparency, brands are adapting to new ways to reach consumers. A good way to approach this is by looking into who is buying your product and what they want.
The younger generations are starting to put down their canned cocktails and look into premium spirits. After a year of drinking at home, consumers have learned more and more about premium spirits brands. Sipping rums and gins have piqued millennials’ interest, and brands are using this to their advantage. Even those who want to elevate their palates are starting to drink Amaros and aperitifs. Whether they are drinking a 23-year-old aged rum or a sipping tequila, premiumization is at the forefront of consumers’ minds.