Wine labels today are a far cry from the classic Old World style where the only imagery is a pencil sketch of a stately chateau set on a hill looking over the vineyards.
On occasion you’d find some grapes or other landscape, but nowhere near the bold graphics and color palette you find on today’s shelves.
There is one classic producer that early on viewed its bottle as a canvas for beautiful imagery intended to catch the consumer’s eye and turning the bottle itself into a work of art. Maison Perrier-Jouët, one of France’s most historic champagne houses, placed the Japanese anemone flower on bottles in the early 1900’s. The iconic design with the delicately swirly white anemones was created by Art Nouveau Pioneer Emile Galle in 1902 for the champagne house’s Perrier-Jouët Belle Epoque prestige cuvée.
Founded in 1811 in Epernay, Maison Perrier-Jouët is renowned for its Chardonnay vineyards producing champagnes that are floral and intricate of exceptional quality. A boutique house with a family spirit, Perrier-Jouët continues to be influenced by its founders’ love of nature and art as they strive to create unique experiences and moments that reflect a bohemian spirit. The anemone flowers appear on everything they do—from collateral pieces and displays to ice buckets and gift sets.
The saying “a classic never go out of style” holds true here and to this day, whispy elegant brushstrokes of anemone flowers can be seen on every hand painted bottle of the Perrier-Jouët -Belle Epoque.