William Grant & Son’s Mexican Brand Portfolio, Milagro Tequila, Ancho Reyes Chile Liqueur, and Montelobos Mezcal, have collectively launched #RefuerzaLaVida, meaning Rebuild Life, a partnership with the non-profit organization, BeSomeone Worldwide, to raise money to provide short and long-term relief for the people and communities affected by the earthquakes in Mexico.



The Mexican Brand Portfolio kicked off #RefuerzaLaVida by donating $50,000 to projects including building temporary housing, rebuilding permanent housing and providing more than 140 brick ovens that will bring food and income to communities throughout Mexico. In addition, William Grant & Sonshas aligned with key accounts across New York City to create specialty cocktail offerings featuring the Mexican Brand Portfolio. A percentage of the proceeds from the menu sales will be donated to BeSomeone Worldwide charity. BeSomeone Worldwide is a non-profit organization coordinating on-the-ground relief efforts in Mexico following the devastating earthquakes.

Consumers can donate through a cheers with friends at any of the accounts below, through #RefuerzaLaVida’s website, or by a text-to-donate at 646-832-2226.

The following will be joining William Grant and Son’s Mexican Brand Portfolio in relief efforts:

Street Taco

358 3rd Avenue, between 26th and 27th street in New York City will feature the Valor Margarita


  • 2 oz. Milagro Silver Tequila
  • 1 oz. Hibiscus Tea
  • 1/2 Fresh Squeezed Lime Juice
  • 1/4 Agave
  • Salt Rim and Lime Wheel Garnish

La Contenta

102 Norfolk Street, between Rivington and Delancey Street in New York City will feature the Coctel #Refuerzalavida Cocktail


  • 1 1/2 parts Milagro Silver Tequila
  • 3/4 parts Montelobos Mezcal
  • 1/2 part Ancho Reyes Chili Liqueur
  • 2 dashes of Homemade Cardamom Bitters

Vida Verde

248 West 55th Street, between 8th and Broadway in New York City will feature the Waahaca Juice Box Cocktail


  • 1 1/2 part Milagro Tequila
  • 1/2 part Ancho Reyes Chili Liqueur
  • 2 dashes Bar Keep Apple Bitters
  • 1/2 part Simple Syrup
  • 1/2 part Lemon Juice
  • 1 part Apple Cider
  • Baked Apple slice to Garnish