To celebrate International Women’s Day, Van Gogh Vodka released a limited edition #GoghGirl bottle that was designed by artist Ashley Price. Price is known as Pinklomein in the art industry.
This release will mark the second in the iconic vodka brand’s Goghgirl campaign, which celebrates female artists and raises money for female initiates with every bottle sold. The new bottle containing the classic 80 proof Van Gogh Vodka is now available for retail purchase.
CEO of 375 Park Avenue Spirits, Jason Schladenhauffen shares that this project and initiative means a lot to him. “The inspiration for this project was driven by all the amazing women I’ve been surrounded by throughout my life, most recently my wife and daughter, and my hope is that the #GoghGirl campaign will inspire women everywhere to feel empowered to overcome obstacles and celebrate life’s achievements. We knew it would be tough to find an artist to follow Kate Worum, our first #GoghGirl artist, but Ashley Price over delivered on all of our expectations.”
Price is a Houston-based painter, illustrator, and printmaker. She is known for using bold and beautiful colors, as she created an abstract design for this year’s limited-edition release.
Schladenhauffen added, “The label she developed appears to be in continuous motion and contains vibrant colors and several symbols, from the two women’s faces to the black stemmed plant and finished off with a moon as an ode to Van Gogh. Ashley was able to bring everything to life in such a creative and expressive way that we have little doubt that our consumers are going to struggle to find a place visible enough in their homes to showcase this masterpiece.”
Van Gogh Vodka will be donating $1 per bottle that is sold to the Loveland Foundation, a charitable organization that is dedicated to bringing opportunities to multicultural women and healing communities of color.
Price said, “My journey as a full-time artist began as an escape into a world of creativity; I treat it like a form of self-care, Van Gogh Vodka gave me an opportunity to celebrate and acknowledge International Women’s Day while staying true to myself and my work because that’s what the day is all about: not needing to compromise.”
Here are some of the cocktails that have been submitted for the #GoghGirl campaign.
Pearl Necklace by Daniella Kennan
- 1 1/2 oz. Van Goghgirl Vodka
- 1/2 oz. Maraschino Cherry
- 3/4 oz. Lemon Juice
- 1/2 oz. Grapefruit Juice
- 1 oz. Honey-Rose Syrup
- 1 Egg White
- 1 dash Cardamon Bitters
Preparation: Dry shake egg white; combine alcohol, juices, and simple syrup and shake again with ice. Strain into a Collins glass over large cut ice cubes and a grapefruit peel twist. Garnish with a grapefruit twist, dash of cardamom bitters, and dried rose petals to the top.
Altostratus by Gloria Otley
- 1 1/2 ox. Van GoghGirl Vodka
- 1/2 oz. Pear Brandy
- 1/4 oz. Creme de Violette
- 1/2 oz. Lemon
- 3/4 oz. Aquafaba/1 Egg White
Preparation: Double shake and strain. Garnish with a dried lemon wheel and fresh sage.
The Livingstone by Shannon Manis
- 2 oz. Van GoghGirl Vodka
- 3/4 oz. Fresh Lemon Juice
- 3/4 oz. Strawberry-Blueberry Simple Syrup
- 1 Egg White
- Dehydrated Strawberry Garnish
Preparation: Add all wet ingredients into the shaker and dry shake for roughly 30 seconds. Add a scoop of ice and shake vigorously for 15-20 seconds, double strain into a coupe. Garnish with a dehydrated strawberry.
La Fleur Brodée by Mariana Leung
- 1 3/4 oz. Van GoghGirl Vodka
- 1 Egg White
- 1/4 oz. Elderflower Liqueur
- 1/4 oz. Grenadine Syrup
- 1/2 oz. Fresh Lemon Juice
- Edible Rose petals and or Wicked Finch Farm Rose marshmallows for garnish
Preparation: In a cocktail shaker, shake the egg white vigorously until it is foamy. Add the vodka, elderflower liqueur, and lemon juice. Fill the shaker with ice and shake vigorously until the cocktail shaker is frosty. Add the Grenadine syrup to a chilled coupe or martini glass. Strain the remaining cocktail on top of the Grenadine. Garnish with the marshmallow or petals and serve.