Effective immediately, Van Gogh Imports is now 375 Park Avenue Spirits.
Van Gogh Imports portfolio includes Van Gogh Vodka, Tap Whisky, Molinari Liqueurs, Limoncello di Capri, Ron Abuelo, Jumbie spirits, and Spicebox brands. The company is set to become a fully integrated sales force joining Sazerac Company on March 1, 2015.
“As 2015 unfolds we will be adding a select number of brands to the company,” noted Norman Bonchick, chairman and CEO of 375 Park Avenue Spirits. “We want a company name that better represents the broader portfolio of premium spirit products that we are proudly developing.”
The companies, Van Gogh Imports and Sazerac, have worked closely over the past year through the latters logistics division, and are now ready to move fully under Sazerac’s umbrella.
Mark Brown, president and CEO of Sazerac, said, “the growth of our own business and portfolio, the need for expanded sales capabilities, as well as the opportunity to provide brand owners with a full service option in the difficult U.S. market, made the addition of 375 Park Avenue a good fit,” adding that 375’s brands have good potential and can benefit from Sazerac’s growing reach in the market.