As an extension of its “Salute to Heroes” campaign, UV Vodka has launched the “Cheers to Veterans” social media campaign to support veterans and their spouses across the United States find meaningful employment during the holiday season.
The campaign seeks to continue raising awareness for this important cause. The brand will donate money to Hiring Our Heroes, a nationwide program from the U.S. Chamber of Commerce Foundation, which helps U.S. veterans and military spouses find employment. The campaign, running through December, 2016, encourages consumers to upload a photo of themselves “Saluting to Heroes” on social media using the campaign hashtag #SalutetoHeroes. For every salute shared online, UV Vodka will donate an additional $2 to the campaign.
UV Vodka will be donating over $100,000 to Hiring Our Heroes in 2016 and looks forward to continuing the partnership for years to come.
At the retail level, “Salute to Heroes” will be showcased through specially-designed case cards, shelf talkers in aisle displays, and with neck tags on bottles. Participating bars and restaurants will show their support with dedicated signage, promotional materials encouraging consumers to share their salute online and donate, and through customized red, white and blue shots and drinks.